2020「設計激活世遺」國際文創大賽
作為著名的華僑之鄉、世界名廚之鄉，開平市積極打造以世遺碉樓、美食、地方特色產品等眾多能具體落實發展的源頭優勢項目，為華僑華人的文化交流合作提供現代而多元的平台，並加速文旅產業升級。
特別舉辦——
“設計激活世遺”國際文創大賽，邀請全球的設計師參與，依據廣東省唯一的世界文化遺產——開平碉樓與村落、中國首個世界名廚之鄉——開平獨特的文旅和美食資源，用當代美學和互聯網科技加以設計提升，活化利用。特別在智慧文旅開發、僑鄉旅遊手信、開平家宴美食三方面激活極富魅力的開平文旅和美食資源。
As a well-known hometown for overseas Chinese and home to world famous chefs, the city of Kaiping has actively built quality projects featuring practical implementation and development, such as world heritage Diaolou, cuisines, and local specialty products, to provide a modern and diverse platform for cultural exchanges and cooperations between overseas Chinese, thereby promoting the upgrading of the cultural and tourism industry. In this case, the International Cultural & Product Innovation Design Contest themed on ‘Revitalizing the World Heritage with Design’is held and designers from all over the world are invited. Owning Diaolou and villages, the only world cultural heritage in Guangdong Province, the city of Kaiping, as China’s first hometown for world famous chefs, is aimed to be revitalized and upgraded with innovative design and technology based on unique cultural tourism and local cuisine resources, particularly in the field of smart cultural tourism development, travel souvenirs, and local cuisines featuring family feast in Kaiping.
廣東省江門開平市是世界名廚輩出之地，也是美食遍佈之鄉。這裡坐落著世界級的文化遺產——碉樓與村落，也是有著“世界名廚之鄉”美譽的中國僑都。
The city of Kaiping in Jiangmen, Guangdong Province, is home to numerous famous chefs in the world, as well as the collection of local cuisines. Kaiping owns the world-class cultural heritage——Diaolou and villages. It is also home to overseas Chinese with the reputation of ‘home to world famous chefs’.
提及開平，很多人會想到這裡是著名的碉樓之鄉，還有廣東四大名鵝之首的馬岡鵝、金山火蒜、廣合腐乳等。開平人的精神中既有打拚的“開拓性”，又有接納五湖四海的“包容性”，飲食文化也是如此：一方面，數十萬開平人在世界各地傳遞“僑鄉的味道”；另一方面，國內八大菜系也齊聚開平。這種“開拓”和“包容”的特色，讓開平美食“挑動了世界的味蕾”。
When it comes to the city of Kaiping, many people would consider it as the hometown of Diaolou as well as its famous cuisines such as Magang goose, Jinshan garlic, and Guanghe fermented bean curd. People in Kaiping are known for both their ‘pioneering spirit’ of hard work and their ‘inclusiveness’ of accepting differences from the world. It is the same in their food culture: On the one hand, hundreds of thousands of people in Kaiping are spreading ‘the taste of home to overseas Chinese’ all over the world; On the other hand, the eight major domestic cuisines are also popular among people in Kaiping. Their ‘pioneering spirit’ and ‘inclusiveness’ have managed to ‘stir the taste buds of people from all over the world’.
這樣一個充滿煙火氣的名廚之鄉，
是否給了你特別的靈感？
你又希望為它融入怎樣的創意設計元素呢？
Does the city of Kaiping——home to numerous famous chefs, spark your unique inspiration?
What kind of creative elements would you like to add in your design?
大賽主題
“設計激活世遺”
1. 賦能文旅產業
2. 服務魅力僑鄉
3. 點亮創意生活
4. 洞見智慧未來
Theme
‘Revitalizing the World Heritage with Design’
Revitalizing Cultural Tourism
Serving the Home to Overseas Chinese
Igniting the Creative Lifestyle
Discovering the Future of Wisdom
01徵集要求 · Requirements
從設計細節入手，注重文化元素體現，注重感情，注重思考人、物、環境三者之間舒適自然的關係。不做刻意的設計，講究從操作層面著手，為用戶考慮缺失的細節體驗，讓每一個成品都有種渾然天成、天生就該如此的自然感，讓本屆徵集的文創產品重塑生活質感，引領一種全新的生活方式。
Participants should start the design from details and pay attention to the expression of cultural elements, feelings, and reflections on the comfortable and natural relationship between people, objects, and the environment. Deliberate design is not recommended. Given that the contest is aimed to revitalize the quality of lifestyle and to lead a new way of life through the innovative design of cultural products, participants have to focus on the operation procedure and to consider the details that are easy to be neglected for users, so that each finished product is natural in design and practical in usage.
02作品類別 · Categories
1、僑鄉手信組
開平市是著名的華僑之鄉、碉樓之鄉，將開平的世遺元素與城鄉文化融合進行設計，作品體裁包括城市伴手禮設計、政企商務伴手禮設計等。
1. Hometown Souvenir Design
Given that the city of Kaiping is a well-known hometown featuring Diaolou for overseas Chinese. The design works are required to add into Kaiping’s heritage elements and the urban and rural culture in Kaiping. Submissions include urban souvenir design and business souvenir design for the government and enterprises.
2、創意美食組
圍繞開平市世遺碉樓、傳統美食、地方特色產品等傳承中華優秀傳統文化的元素進行設計，將非遺文化、傳統美食、老字號品牌等文化融入未來創意、融入生活，聚焦具有煙火氣的生活場景，發揮開平名廚之鄉的優勢。投稿作品體裁包括美食產品設計方案、包裝設計方案、餐具產品設計方案、食品舖位設計方案以及服務設計方案等各類美食創意作品。
2. Innovative Design of Local Cuisines
The design works are required to focus on the elements that inherit Chinese traditional culture, including the world heritage Diaolou, the time-honored cuisines, and the local characteristic products. Based on Kaiping’s reputation of ‘home to world famous chefs’, participants should focus more on life scenes and integrate these traditional cultural elements into their design on future life and innovation. Submissions include creative design on local cuisines, packaging, tableware products, street stalls, and services.
03大賽安排 · Arrangements
截稿時間 · Deadline
【 2020.10.15 】
參賽範圍 · Participants
本屆大賽實行開放辦賽，國（ 境 ）內外從事設計行業領域的全球設計師個人、企業、機構以及院校學生等設計愛好者都可報名參賽，參賽選手可以單位、個人、團隊形式參賽。
同一作品不可重複參賽，原則上同一單位或個人投稿每個分類不超過三件作品。
The contest is open to global designers, enterprises, institutions, and college students who are engaged in the design industry at home and abroad. Participants are able to participate in the name of working units, individuals, or teams.
It should be noticed that the same work cannot be submitted repeatedly in the contest. In principle, each unit or individual can submit no more than three pieces of works per category.
參與方式 · Participation
請將作品說明Word文件（ 含作品名稱、150字以內作品介紹、製作人員名單及簡介、聯繫人及聯繫方式 ）及作品文件（ 形式包括但不限於視頻、圖片、Word文件等 ）打包壓縮後發送至大賽官方郵箱：info@siidi.cn，郵件主題為“作品名稱+作者姓名+聯繫方式”。
Please package and compress the Word file ( including the name of the work, the introduction of the work within 150 words, the list and introduction of the production staff, the contact person and the contact number ) and the submission file ( including but not limited to video, picture, Word file, etc. ) into the form of compressed RAR file and send it to the official email address of the contest: info@siidi.cn, and the subject of the email should be ‘submission name + author name + contact information’.
04作品提交要求 · Submission Requirements
1、設計作品須深入挖掘文化內涵，體現文化要素和背後的故事，在展現傳統文化的同時賦有創新性、實用性、美觀性和市場性。
2、參賽作品的形式、題材不限，鼓勵系列化產品參賽。應體現宣揚傳統文化和世遺的理念。
3、參賽作品必須是參賽選手原創設計，無抄襲仿冒的作品。參賽作品要健康向上，不能違反禁忌。專利作品需要提交專利證書複印件。版權作品需提供作品登記證書複印件。
4、作品表現形式不限，每件參賽作品需上傳4~6張高清jpg圖，版面內容包含主題闡釋、效果圖、必要的結構圖、基本外觀尺寸圖及設計說明（ 200字內 ）等；每件作品需上傳一份展示標準彩色照片或彩色效果圖或模型圖片，版面大小為A3（ 420×297mm ），橫構圖，精度300dpi、JPG/GIF/PNG格式保存，單張圖片大小不超過10MB。
5、提交作品請以壓縮包RAR形式上傳，文件命名為“作品名稱＋作者姓名+聯繫方式” ，以便信息核對和評選。
1. The design works are required to delve deep into cultural connotations, to embody cultural elements and the stories behind, and to be creative, practical, and marketable while representing traditional culture.
2. The form and subject of the submissions are not rigidly required, and serialized design works are encouraged. The design works should reflect the concept of promoting traditional culture and heritage.
3. Submissions must be original designs without any plagiarism, and counterfeiting works are not allowed. Contents of submissions must be healthy and positive without any violant elements or taboos. Patented works are required to be submitted with a copy of the patent certificate, and copyright works are required to provide a copy of the work registration certificate in submission.
4. Forms of submissions are not confined. Each submitted work is required to upload 4~6 high-definition jpg images. The content should include subject explanation, renderings, necessary structure pictures, basic external dimension drawings and design instructions ( within 200 words ); Each piece of work is required to upload a standard color photo or a model picture, and the layout is required to be size A3 ( 420×297mm ), horizontal composition, precision 300dpi, and JPG/GIF/PNG saved format. The size of the single picture must not exceed 10MB .
5. Please upload the submitted work in the form of compressed RAR, and the file must be named ‘submission name + author name + contact information’ for information verification and selection.
05評審標準 · Criteria
為保證對作品進行公平、公正、客觀的評價和篩選，比賽的評選工作將分為“初評、復評”兩個階段進行，由主協辦單位相關負責人、知名文創企業家、知名媒體人士、專業設計師等組成評審委員會，負責大賽的評審工作。
In order to ensure fairness, equity and objectivity in evaluating submitted works, the submission selection will proceed in two stages: preliminary evaluation and further evaluation. The evaluation committee consists of the director from the co-organizer unit, well-known entrepreneurs in the cultural and creative industry, well-known media personalities, and professional designers.
06參賽者須知 · Information for Participants
1、參賽作品必須實名投稿，杜絕抄襲，如有侵權及發生法律糾紛，責任自負並取消參評或獲獎資格。
2、參評作品圖片、設計說明、影片中均不得出現任何與參賽人員姓名、單位相關的文字、圖案、標記或其他與設計方案無關的符號，否則視為廢件。
3、凡報送作品參評者，即視為已確認並自願遵守本次比賽有關版權和創作要求的各項規定。
4、主辦方擁有無償使用入選作品開展非營利性活動的權利。
5、參賽者在提交作品前請確保已閱讀並願意遵守相關比賽規則，任何違反規則的作品，主辦方有權取消參賽資格；
6、本次大賽的最終解釋權歸大賽主辦方所有。
1. All design works must be submitted in real names to prevent plagiarism. If there is any infringement or legal dispute during the whole period of the contest, related participants will be responsible on their own account and their qualifications or awards will be cancelled accordingly.
2.The pictures, design descriptions, and videos in the submitted works shall not contain any text, patterns, marks or other symbols irrelevant to the design. The name of the participant or his/her working unit is not allowed to appear in the work, or the work shall be deemed as an invalid submission.
3. Participants who submit works for review shall be deemed to have confirmed and voluntarily abide by the copyright and creation requirements of the contest.
4. The organizer unit of the contest has the right to use the selected works for free to carry out non-profit activities.
5. Participants should make sure that relevant regulations of the contest are read and abide by before submitting their works. The organizer unit reserves the right to disqualify any submission that violates the regulations;
6. The final interpretation right of this contest belongs to the organizer unit.
07作品知識產權 · Intellectual Property Rights
1、參賽者所設計的作品應為未申請專利或進行知識產權登記的原創作品，未侵犯他人知識產權；如有侵犯他人知識產權，由參賽者本人承擔所有法律責任；
2、大賽組委會對徵集的參賽作品方案有保密的義務，未經作者許可，不會將方案交由第三方使用、製作、實施；
3、組委會提供所有素材資料僅供本次大賽使用，所有文創大賽作品未經授權不得私自商用；
4、對參賽獲獎作品，大賽承辦單位及大賽所公佈的徵集文創產品設計的文化資源項目權利人享有包括但不限於知識產權在內的一切權利；
5、參賽者提交作品即表示參賽者授予主辦方在與此次大賽相關的廣告宣傳中使用其姓名、肖像、個人資料的權利，無需任何形式的通知或補償（ 違反現行法律規定除外 ）。此條例適用於所有參賽者。
1. The submitted works should be original works that have not applied for patents or registered intellectual property rights. Make sure that the submitted works have not infringed on the intellectual property rights of others. The participant himself shall bear all legal liabilities if there is any infringement on the intellectual property rights of others;
2. The organizer committee of the contest has the obligation to keep the submissions confidential without disclosing to any third party for usage, production, or implementation without the author’s permission;
3. The use of all materials provided by the organizer committee are confined to this contest, and all works of the cultural and creative contest are not allowed to be commercialized without authorization;
4. For the awarded submissions, the organizer unit and the right holders of the cultural resource project soliciting cultural and creative product designs announced by the contest have all rights including but not limited to intellectual property rights;
5. Once the work is submitted, the participant grants the organizer unit the right to use his/her name, portrait, and personal information in advertising related to the contest without any form of notice or compensation ( except for violation of current laws and regulations ). This regulation applies to all participants.
08其他說明 · Other Notes
1、活動為公益類賽事，大賽組委會不會以活動名義向參賽者收取任何報名費；
2、活動所有獎項證書由大賽組委會頒發；
3、參賽者必須保證對其參賽作品所涉及知識產權負完全責任；
4、參賽者應全面瞭解本次大賽規則，凡提交參賽作品者，視同已全面瞭解並接受大賽規則，自願受其約束；
5、活動的解釋權歸大賽組委會所有，如有疑問，請聯繫大賽郵箱（ info@siidi.cn）進行諮詢。
1. As a public welfare event, the organizer committee of the contest will not charge any registration fee to participants in the name of the contest;
2. All award certificates of the contest will be issued by the organizer committee;
3. Participants must ensure that they are fully responsible for the intellectual property rights involved in their submissions;
4. Participants should fully understand the regulations of this contest. Anyone who submits works is deemed to have fully understood and accepted the regulations of the contest and he/she is voluntarily bound by the regulations;
5. The right of interpretation of the contest belongs to the organizer committee. If there is any question, please contact the official email ( info@siidi.cn) for consultation.
獎項設置
一等獎/評審團大獎：1名
- 獎勵30,000元
- 獲得獎金20,000元
- 獲得設計作品打樣費10,000元（ 供展示與商業化示範 ）
- 獲得優先對接企業定向創作機會
二等獎：3名
- 獎勵15,000元/名
- 各獲得獎金10,000元
- 各獲得設計作品打樣費5,000元（ 供展示與商業化示範 ）
- 獲得優先對接企業定向創作機會
三等獎：6名
- 獎勵7,000元/名
- 各獲得獎金5,000元
- 各獲得設計作品打樣費2,000元（ 供展示與商業化示範 ）
- 獲得優先對接企業定向創作機會
最受歡迎獎：1名
- 獎勵 20,000元
- 獲得獎金10,000元
- 獲得設計作品打樣費10,000元（ 供展示與商業化示範 ）
- 獲得優先對接企業定向創作機會
*該獎項頒予所獲網絡熱度最高的作品
優秀入圍獎：20-50名
- 獎勵 1,000元/名
- 獲得獎金1,000元
- 獲得優先對接企業定向創作機會
First Prize/Jury Prize: 1
( 30,000 RMB rewarded )
Bonus of 20,000 RMB
A sample fee of 10,000 RMB for design works ( for display and commercial demonstration )
The priority to cooperate with enterprises for targeted creation opportunities
Second Prize: 3
( 15,000 RMB/per person rewarded )
Bonus of 10,000 RMB/per person
A sample fee of 5,000 RMB for design works ( for display and commercial demonstration )
The priority to cooperate with enterprises for targeted creation opportunities
Third Prize: 6
( 7,000 RMB/per person rewarded )
Bonus of 5,000 RMB/per person
A sample fee of 2,000 RMB for design works ( for display and commercial demonstration )
The priority to cooperate with enterprises for targeted creation opportunities
Public Prize: 1
( 20,000 RMB rewarded )
Bonus of 10,000 RMB
A sample fee of 10,000 RMB for design works ( for display and commercial demonstration )
The priority to cooperate with enterprises for targeted creation opportunities
*Public Prize is awarded to the most popular submitted work on the Internet
Nominee Awards：20-50
1,000 RMB/per person
Bonus of 1,000 RMB
The priority to cooperate with enterprises for targeted creation opportunities
主辦單位
支持單位
同濟大學設計創意學院
南方報業傳媒集團
上海優迦文化傳播有限公司
上海喜馬旅遊發展有限公司
承辦單位
同濟大學上海國際設計創新研究院
Organizer Unit
Kaiping Municipal People’s Government
Support Units
College of Design and Innovation, Tongji University
Nanfang Daily Media Group
EUCA Culture & Communications Company Limited
Shanghai Hima Tourism Development Company Limited
Co-organizer Unit
Shanghai Institute of Design & Innovation, Tongji University
相關連結：
「設計激活世遺」國際文創大賽相關競賽：
2021第二屆「設計激活世遺」國際文創大賽2021第二屆「設計激活世遺」國際文創大賽 截稿時間：2021年9月30日。 金箱獎：1名 獎勵20,000元。 參賽範圍： 本屆大賽實行開放辦賽，國（境）內外設計行業、領域的全球設計師個人、企業、機構以及院校學生等設計愛好者均可報名參賽，參賽選手可以以單位、個人或團隊形式參賽。- 2020「設計激活世遺」國際文創大賽2020「設計激活世遺」國際文創大賽 截稿時間【 2020.10.15 】 本屆大賽實行開放辦賽，國（境）內外從事設計行業領域的全球設計師個人、企業、機構以及院校學生等設計愛好者都可報名參賽 設計作品須深入挖掘文化內涵，體現文化要素和背後的故事，在展現傳統文化的同時賦有創新性、實用性、美觀性和市場性。
延伸閱讀：
- 2020“设计激活世遗”国际文创大赛作品提交要求 · Submission Requirements 1、设计作品须深入挖掘文化内涵，体现文化要素和背后的故事，在展现传统文化的同时赋有创新性、实用性、美观性和市场性。 2、参赛作品的形式、题材不限，鼓励系列化产品参赛。应体现宣扬传统文化和世遗的理念。 3、参赛作品必须是参赛选手原创设计，无抄袭仿冒的作品。参赛作品要健康向上，不能违反禁忌。专利作品需要提交专利证书复印件。版权作品需提供作品登记证书复印件。
- 2020“设计激活世遗”国际文创大赛“设计激活世遗”国际文创大赛，邀请全球的设计师参与，依据广东省唯一的世界文化遗产——开平碉楼与村落、中国首个世界名厨之乡——开平独特的文旅和美食资源，用当代美学和互联网科技加以设计提升，活化利用。特别在智慧文旅开发、侨乡旅游手信、开平家宴美食三方面激活极富魅力的开平文旅和美食资源。 广东省江门开平市是世界名厨辈出之地，也是美食遍布之乡。这里坐落着世界级的文化遗产——碉楼与村落，也是有着“世界名厨之乡”美誉的中国侨都。
