總獎金: 120000(CNY)

最高獎金: 80000(CNY)

活動時間: 2020-01-08 ~ 2020-03-06

主辦單位: 嘉興市人民政府



A city must have its own characteristics, its own culture, its own features, its own brands … These comprehensive manifestations are to be reflected through a personalized logo. This is what we call a city logo.

——Wang Mengyou,a famous designer

競賽命題/ Proposition


In today’s urban developement trends, an increasing number of metropolises have become international exchange centers for business, finance, and culture. But each city has its unique history, culture, geography, and regional characteristics, so how to show the unique characteristics of the city and make it become a window for the world to know the city, which is particularly significant. In addition, a proper city logo not only can intuitively highlight the city’s cultural characteristics, break the barriers of communication, improve the city’s popularity, but also can reflect the city’s spiritual connotation and enhance people’s sense of belonging to the city.


Jiaxing city is located in the northeast of Zhejiang province, bordering Shanghai on the east, Suzhou on the north, Huzhou on the west, and Hangzhou on the south, with a total land area of 4,223 square kilometers and a total maritime area of 1,523 square kilometers. It has a registered population of 3.604 million and a permanent population of 4.726 million. Under its jurisdiction are two districts Nanhu and Xiuzhou, three county-level cities Pinghu, Haining and Tongxiang, and two counties Jiashan and Haiyan. Jiaxing city enjoys a flat terrain, balanced development and harmonious folk customs. Boasting a civilization history of more than 7,000 years, a written history of more than 2,500 years, and a city history of more than 1,700 years, it is the place where the “red boat” of Chinese revolution set sail, the national nuclear power industry started, and the Qianjiang tide surged.


Jiaxing is where the Chinese revolutionary red boat set sail. In July 1921, the first congress of the Communist Party of China was held in Shanghai. After being interrupted by the harassment of Shanghai’s French Concession, it was forced to be suspended and transferred to a painted boat in South Lake, Jiaxing. On this boat, the Party’s first program and resolution was deliberated and adopted, and the central bureau, the party’s leading body, was elected out. Since then, the communist party of China (CPC) was born. The red boat witnessed the great event in Chinese history and became the symbol of the start point of Chinese revolution.


Jiaxing is the cradle of Majiabang Culture. The Majiabang Cultural Site in the city has been more than 7000 years ago, which is a representative of the early Neolithic culture in the lower reaches of the Yangtze River and the Taihu Basin. During the Spring and Autumn Period and the Warring States Period, Jiaxing was the place where the state of Wu fought with the state of Yue. It was named as Youquan in Qin Dynasty, and then renamed as Jiaxing during the Three Kingdom Period. Among the 1,800 national-level celebrities recorded in the “Encyclopedia of China”, Jiaxing accounted for more than 80 people; Zhejiang Province had a total of more than 2,800 scholars in the Qing Dynasty, and Jiaxing had 695 people. In modern times, Wang Guowei, Xu Zhimo, Shen Dehong, FONG TSE KA, Shiing Shen Chern, Louis Cha and other great masters emerged and Jiaxing had 51 academicians.


Jiaxing is at the forefront of the integration into Shanghai and the Yangtze River Delta. It follows the important instructions of “giving full play to geographical advantages, actively connecting with Shanghai, and actively participating in cooperation and exchanges in the Yangtze River Delta”. It always remembers its mission to be a “bridgehead” of Shanghai, and seizes significant opportunities, including geographical advantage of being at the intersection of the three major national strategies of “Belt and Road”, “Yangtze River Economic Belt” and “Yangtze River Delta regional integration development”, having been approved to fully integrate with the Shanghai demonstration zone, and promotion of four major developments with the strength of the whole province. In addition, the province continuously improves infrastructure, technology innovation, industry platform, public service, ecological construction.


Jiaxing is one of the first places to promote urban-rural integration. It has actively implemented the overall urban and rural comprehensive reform in an innovative way, and firmly carried out the multiple planning integration policy and New Urbanization programs. The Province has attached importance to delicate planning, fine construction and systematical management, and actively yet prudently promote the comprehensive improvement of rural land. At the same time, it is committed to speeding up the equalization of public services between urban and rural areas and the process of balancing of incomes between urban and rural residents.

為進一步塑造嘉興城市品牌,提升並傳播嘉興 “紅船魂、國際范、運河情、江南韻”的嘉興城市風貌特色,傳承嘉興城市文化,增強人民凝聚力和歸屬感。嘉興市人民政府與國際競賽品牌嫩鳥計畫攜手,共同發起2020年嘉興市城市標識系統設計國際競賽,競賽以嘉興市城市標識系統為目標,面向全球公開徵集,並將國際目光聚焦嘉興,助力嘉興打造國際化品質江南水鄉文化名城。

In order to further shape the Jiaxing city brand, enhance and spread the Jiaxing’ city characteristics of Jiaxing’s “Red Boat” spirit, internationalization, canal complex and Jiangnan charms, inherit the Jiaxing urban culture, and enhance people’s cohesion and sense of belonging, the Jiaxing Municipal People’s Government and Young Bird Plan, an international competition brand, jointly launch the Jiaxing City Logo System Design Competition 2020. The competition is calling for entries for Jiaxing city logo system, aiming at attracting global attention to help Jiaxing become an international cultural city of Jiangnan Water Village.

評委陣容/Jury Panel


There are four starring juries in Jiaxing City Logo System Design Competition 2020:

設計要求/Design Challenges


1. 嘉興市城市形象Logo(中、英組合,橫豎版本)

2. 嘉興市城市形象Logo的VI應用系統(包括:辦公用品、服飾、徽章、雨傘等衍生及廣告牌、櫥窗展示等場景運用)

Jiaxing city logo system design competition 2020 requires as follows:

1. The drawings of Jiaxing city logo (bilingual version in both horizontal and vertical ways)

2. The VI application system of Jiaxing city logo (including applications of office supplies, clothing, badges, umbrellas and other derivatives, advertising boards, and window display)

考核標準/Evaluation Criteria

1. 作品需彰顯嘉興城市精神,體現嘉興城市形象;


3. 富有藝術性,具創新性、國際范,易於傳播及延展;

4. 差異性強,辨識度高,有較強的視覺衝擊力和感染力。

1. The work must reflect the Jiaxing city’s spirit and the image;

2. The work shall fully convey the historical and cultural essence of Jiaxing city and reflect the city’s characteristics of “Red Boat” spirit, internationalization, canal complex and Jiangnan charms;

3. The work shall be artistic, innovative and in international style, and it shall be easy to spread and extend;

4. The work shall be highly distinctive and highly recognizable, with strong visual appeal.

作品提交/Submission Materials



-報名編號:位於圖紙右上角。編號要求字體:Arial 字號:20;


2. 所有圖紙排布不可超過2張A2圖紙。提交格式統一為JPG,每張圖紙大小不超過10MB。

3. 參賽方案需自行命名;作品圖紙請按照“報名號-方案名稱-01/02”格式命名文件。

4. 作品提交語言:中或英。


6. 所有圖紙和文字說明在線提交時,請勿打包壓縮,以免壓縮失敗或鏈接失效。

7. 作品需上傳封面,封面為單張作品渲染圖,大小為1024×768,72dpi,2MB以內。


1. A scheme shall be presented in two A2 sheets in a clear, vertical way and in readable format (with a 10mm page margin) and include following parts:

-Descriptive text within 300 words (except notes);

-Registration No. shall be put in the upper right corner of the sheets, in Arial 20pt font;

-The drawings should include the city logo and the VI visual recognition system application of the logo (in JPEG format, with a resolution no less than 72dpi, and notes of main color and auxiliary color codes in CMYK).

2. A maximum of three A2 sheets in JPG format (no larger than 10MB for each) can be submitted;

3. A scheme title shall be named; the scheme shall be saved in the “registration No. – scheme title – sheet No.1/No.2” format;

4. A scheme shall be submitted in English or Chinese;

5. A scheme must not include ANY PERSONAL INFORMATION (Name, Organization,School, etc.) that may give away your identity;

6. Please do not compress your files;

7. The cover must be submitted online which should be a rendering of your design work; it must be uploaded in the size of 1024×768 pixels, 72 dpi, less than 2MB.

(Please confirm to the above Entry Requirements; any entry that fails to follow these items may be disqualified.)





1. This competition is open to professional designers and students of all ages with industry-specific background or design enthusiasts across the world;

2. Each group (two members at most) shall submit only one entry;

3. Each participant has to register on our website; for any question, please visit our website.


1月07日   競賽發佈

3月06日   作品提交截止

3月12日   公佈入圍

3月18日   公佈30強&開啟大眾投票

3月25日   大眾投票截止

4月02日   3強及冠軍公佈

☞ 2020.01.07         Call forentries

☞ 2020.03.06         Submission deadline

☞ 2020.03.12         Release of shortlisted winners

☞ 2020.03.18         Release of Top 30 & Public voting open

☞ 2020.03.25          Public voting close

☞ 2020.04.02         Release of Top 3 and the Champion


Deadline for submission: March 6th , 2020 23:59 (GMT + 8)


All contents are subject to designverse official website


★ 冠軍獎金(1名):人民幣80,000元(稅前);獲獎證書

★ 三強獎金(2名):人民幣20,000元(稅前);獲獎證書

★ 三十強(27名):30強獲獎證書。

★ 入圍(數名):入圍證書。

★ First Prize

1 winner; 80,000 RMB (pre-tax); Certificate of Honor

★ Second Prize

2 winners; 20,000 RMB each (pre-tax); Certificate of Honor

★ Top 30

27 winners; Certificate of Top 30 Honor

★ Shortlists

Certificate of Shortlist Honor




3.如有任何疑問,可以添加個人微信號:youngbirdplan 或進入官方網站進行諮詢。

①Please register by logging into our website: www.designverse.com.cn

②For the latest information about this competition, please follow our official WeChat account: designverse設計宇宙 or our official Weibo account: @designverse設計宇宙;

③You can directly contact the competition team by adding YoungBirdPlan as one of your Wechat friends. We remain at your service here for any further questions you may have.



Jiaxing Municipal People’s Government

Young Bird Plan



Young Bird Plan

Founded in 2013 by Isa Ye, Young Bird Plan, is an international competition platform for global design talents. With three key elements, viz. fabrication, mentor’s guidance and interdisciplinary jury, it is fast becoming a leading voice in global design fields like urban design, architecture design, landscaping design, interior design, product design, logo design and fashion design.

On the one hand, the platform constantly connects and meets various demands from political, business, and academic circles and actively fill supply and demand gaps among designers, manufacturers, developers, urban operators and users. We are committed to design and innovation, and offering opportunities for creative minds around the world to participate in creation process, so as to propel the implementation of design projects and products focusing on urban spaces and life aesthetics. Besides, Young Bird Plan is devoted to pushing the urban development and offering high-quality solutions to product updates. On the other hand, as one of the most influential design competition platforms around the world, we make every effort to create opportunities for young designers.

—— 版權申明/Copyright ——






In accordance with applicable laws and regulations, by participating in this competition, each Entrant irrevocably agrees to abide by the below statements about the copyrights for all submissions.

1. Statement of Originality

All submissions must be original, and each Entrant shall ensure that his/her entry does not infringe any third party’s rights, including patents, copyrights, trademarks, and so on. Otherwise, the Entrant will be disqualified from the competition, and the organizer will withdraw all the sponsorship money and materials and reserve the right to investigate and affix legal liability of infringement. All damages and losses arising therefrom shall be borne by the Entrant; and all the direct and indirect damages (including but not limited to attorney fees, legal fees, costs of preservation, appraisal costs, notarial fees, and so on) suffered by the organizer shall be compensated by the Entrant.

2. Statement of Consent

By submitting an entry, each entrant agrees to publicly display the works, and accepts the online selection process. And before uploading a submission, each Entrant must confirm that he/she has read and fully understands all of the clauses, and accepts them. The judging panel reserves the right to make a final decision on entry assessment and award list.

The detailed Official Rules of this competition will be published on the designverse website soon. Please read them carefully.




發佈留言必須填寫的電子郵件地址不會公開。 必填欄位標示為 *

這個網站採用 Akismet 服務減少垃圾留言。進一步瞭解 Akismet 如何處理網站訪客的留言資料