2021 Red Dot Award – Brands & Communication Design
Participate
The registration phase for the Red Dot Award: Brands & Communication Design 2021 still runs until and including 25 June. We look forward to your entry!
- Early Bird: 22 March – 20 April 2021
- Regular: 21 April – 8 June 2021
- Latecomer: 9 June – 25 June 2021
Win over the jurors in the competition for brands and communication design!
The Red Dot Award: Brands & Communication Design has the expertise and experience to offer a platform with which to professionally assess the quality of your brand or your communication design. You can choose from 37 industries and 18 categories ranging from “Automotive” and “Kitchens” to “Watches” in the “Brands” section and from “Corporate Design & Identity” and “Illustrations” to “Sound Design” in the “Communication Design” section.
How to register
… in the “Brands” section
- Download the Guide to Success
- Register in the My Red Dot portal
- Select industry and provide brand information
- Enter brand owner
- Upload brand image, LOGO and communication measures
- Select payment method and complete registration
… in the “Communication Design” section
- Download the Guide to Success
- Register in the My Red Dot portal
- Select category and provide project information
- Enter the designer and client details
- Upload digital material
- Select payment method and complete registration
Entry rules
Agencies, designers and companies from all over the globe can take part in the Red Dot Award: Brands & Communication Design 2021. The “Communication Design” section is open to works that were published after 1 July 2018 or will be published before 1 July 2021 and that were not already entered in the Red Dot Award: Brands & Communication Design in the past. Projects realised solely in order to take part in the Red Dot Award do not qualify. Participants must agree to the General Terms and Conditions ( PDF, 176 KB ) in order to register for the Red Dot Award: Brands & Communication Design. You need a My Red Dot account to take part in the competition. You can create an account here.
Dates & Deadlines
Registration
Registration phase | Registration period |
Early Bird | 22 March – 20 April 2021 |
Regular | 21 April – 8 June 2021 |
Latecomer | 9 June – 25 June 2021 |
Delivery
Physical delievery | 7 June – 2 July 2021 |
Upload digital material | Upon completing registration |
Evaluation
Judging | July 2021 |
Announcement of results | August 2021 |
Announcement
Communication of your result | Directly after booking the Winner Package |
Award ceremony | 12 November 2021 |
Online exhibition | 12 November 2021 |
Yearbook | November/December 2021 |
Entry fees
The entry fees vary depending on the date for registering. They include the logistics, preparation of the information provided, creation of a jury dossier, presentation during the jury session and storage until the winners exhibition ( if necessary ).
Entry fees in the “Communication Design” section
Entry phase | Registration fees per entry, plus VAT |
Early Bird | 195 euros |
Regular | 245 euros |
Latecomer | 315 euros |
Junior discount | 10% off registration |
Entry fees in the “Brands” section
Entry phase | Registration fees per entry, plus VAT |
Early Bird | 400 euros |
Regular | 500 euros |
Latecomer | 600 euros |
Costs in the event of winning a distinction in the “Communication Design” section
If you win an award in the Red Dot Award: Brands & Communication Design, you must book the Winner Package. Among other things, the package includes use of the winner label as well as presentation of the entry in the yearbook, the winners exhibition and online. The costs per Winner Package, plus VAT and related services, can be found below.
Participants in the Red Dot: Junior Award receive a 20% discount off the Winner Package.
Winner Package for the distinctions “Red Dot: Grand Prix” and “Red Dot: Best of the Best” from 2,499 euros*
The distinction of “Red Dot: Grand Prix” is awarded for outstanding design. It goes to the best piece of work in a category in the “Communication Design” section that is characterised by extraordinary creativity and design quality. The Red Dot: Best of the Best is the award for very high design quality, which is only awarded to projects that convince with their very good design quality and creative performance.
The Winner Package includes the following services:
- Use of the Red Dot winner label
- Red Dot Trophy
- Two A3-format premium-quality framed copies of the Red Dot certificate
- Presentation of the award-winning work in a prominent two-page spread in the Red Dot Yearbook Brands & Communication 2021/2022
- One-page, exclusive designer profile in the Red Dot Yearbook Brands & Communication 2021/2022
- Publication of the award-winning work with images and text in the online exhibition at www.red-dot.org.
- Presentation of the award-winning work in the winners exhibition “Design on Stage” and in other exhibitions
*Winning projects in the “Film & Animation” and “Sound Design” categories receive a video presentation including the QR code in the yearbook. For all other categories the video presentation can be added for 125 Euro.
Winner Package for the Red Dot distinction from 1,699 euros*
The Red Dot is the distinction for high design quality. The sought-after seal of quality is awarded only to those creative works that win over the jury with their good design quality and creative achievement.
The Winner Package includes the following services:
- Use of the Red Dot winner label
- Two A4-format copies of the Red Dot certificate
- Presentation of the award-winning work on a one-page spread in the Red Dot Yearbook Brands & Communication 2021/2022
- Publication of the award-winning work with images and text in the online exhibition at www.red-dot.org
- Presentation of the award-winning work in the winners exhibition “Design on Stage” and in other exhibitions
*All Red Dot laureates have the option to book the more comprehensive Winner Package for 2,199 euros and, in addition to the aforementioned services, to present their winning project on a two-page instead of a one-page spread in the Red Dot Yearbook Brands & Communication 2021/2022. There is also an option to include a one-page designer profile in the Red Dot Yearbook Brands & Communication 2021/2022. The designer profile can be booked as an add-on for 595 euros. Winning projects in the “Film & Animation” and “Sound Design” categories receive a video presentation including the QR code in the yearbook. For all other categories the video presentation can be added for 125 Euro.
» Download overview of the Winner Packages ( PDF, 431 KB )
Costs in the event of winning a distinction in the “Brands” section
If you receive a distinction, you must book the Winner Package. Among other things, it includes use of the winner label as well as presentation of the brand in the yearbook, the winners exhibition and online. The costs per Winner Package, plus VAT and related services, can be found below.
Winner Package for the distinctions “Red Dot: Brand of the Year” and “Red Dot: Best of the Best”: 5,995 euros
The distinction “Red Dot: Brand of the Year” is awarded for excellently designed brand communication and goes to the best brand in an industry with brand communication that portrays a consistent image of the brand across different channels. The Red Dot: Best of the Best is the award for very high design quality, which is only awarded to brands that convince with their very good design quality and creative performance.
The Winner Package includes the following services:
- Use of the Red Dot winner label
- Red Dot Trophy
- Two A3-format premium-quality framed copies of the Red Dot certificate
- Presentation of the award-winning work on four prominent pages in the Red Dot Yearbook Brands & Communication 2021/2022
- One-page, exclusive designer profile in the Red Dot Yearbook Brands & Communication 2021/2022
- Publication of the award-winning brand with images, text and video clip in the online exhibition at www.red-dot.org
- Presentation of the award-winning work in the winners exhibition “Design on Stage” and in other exhibitions
Winner Package for the Red Dot distinction: 3,950 euros
The Red Dot is the distinction for high design quality. The sought-after seal of quality is awarded only to brands that win over the jury with their good design quality and creative achievement.
The Winner Package includes the following services:
- Use of the Red Dot winner label
- Two A4-format copies of the Red Dot certificate
- Presentation of the award-winning work on two pages in the Red Dot Yearbook Brands & Communication 2021/2022
- Publication of the award-winning brand with images and text in the online exhibition at www.red-dot.org
- Presentation of the award-winning work in the winners exhibition “Design on Stage” and in other exhibitions
» Download overview of the Winner Packages ( PDF, 431 KB )
Stay up to date
Register here to receive regular information on the Red Dot Award: Brands & Communication Design. You will receive, for example, deadline reminders on the current competition.
Contact
For questions and remarks, please feel free to contact us:
Red Dot Team
Red Dot Award: Brands & Communication Design
+49 201 838885–49
bcd( at )red-dot.de
相關連結:
延伸閱讀:
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- Red Dot Award: Brands & Communication Design 2021Submissions are now open for the 2021 Red Dot Brands & Communication Design Award. Designers, agencies and companies are invited to enter their communication design works and their integrated brand designs. https://www.red-dot.org/cd/participate