2021 Red Dot Award – Brands & Communication Design

2021 Red Dot Award – Brands & Communication Design

報名時間:2021-03-22 ~ 2021-06-25

主辦單位:Red Dot Award

主辦單位電話:+49-201-838885-49

主辦單位Email:bcd@red-dot.de

Participate

The registration phase for the Red Dot Award: Brands & Communication Design 2021 still runs until and including 25 June. We look forward to your entry!

  • Early Bird: 22 March – 20 April 2021
  • Regular: 21 April – 8 June 2021
  • Latecomer: 9 June – 25 June 2021

Win over the jurors in the competition for brands and communication design!

The Red Dot Award: Brands & Communication Design has the expertise and experience to offer a platform with which to professionally assess the quality of your brand or your communication design. You can choose from 37 industries and 18 categories ranging from “Automotive” and “Kitchens” to “Watches” in the “Brands” section and from “Corporate Design & Identity” and “Illustrations” to “Sound Design” in the “Communication Design” section.

How to register

in the “Brands” section

  1. Download the Guide to Success
  2. Register in the My Red Dot portal
  3. Select industry and provide brand information
  4. Enter brand owner
  5. Upload brand image, LOGO and communication measures
  6. Select payment method and complete registration

in the “Communication Design” section

  1. Download the Guide to Success
  2. Register in the My Red Dot portal
  3. Select category and provide project information
  4. Enter the designer and client details
  5. Upload digital material
  6. Select payment method and complete registration

Entry rules

Agencies, designers and companies from all over the globe can take part in the Red Dot Award: Brands & Communication Design 2021. The “Communication Design” section is open to works that were published after 1 July 2018 or will be published before 1 July 2021 and that were not already entered in the Red Dot Award: Brands & Communication Design in the past. Projects realised solely in order to take part in the Red Dot Award do not qualify. Participants must agree to the General Terms and Conditions ( PDF, 176 KB ) in order to register for the Red Dot Award: Brands & Communication Design. You need a My Red Dot account to take part in the competition. You can create an account here.

Dates & Deadlines

Registration

Registration phaseRegistration period
Early Bird22 March – 20 April 2021
Regular21 April – 8 June 2021
Latecomer9 June – 25 June 2021

Delivery

Physical delievery7 June – 2 July 2021
Upload digital materialUpon completing registration

Evaluation

JudgingJuly 2021
Announcement of resultsAugust 2021

Announcement

Communication of your resultDirectly after booking the Winner Package
Award ceremony12 November 2021
Online exhibition12 November 2021
YearbookNovember/December 2021

Entry fees

The entry fees vary depending on the date for registering. They include the logistics, preparation of the information provided, creation of a jury dossier, presentation during the jury session and storage until the winners exhibition ( if necessary ).

Entry fees in the “Communication Design” section

Entry phaseRegistration fees per entry, plus VAT
Early Bird195 euros
Regular245 euros
Latecomer315 euros
Junior discount10% off registration

Entry fees in the “Brands” section

Entry phase Registration fees per entry, plus VAT
Early Bird400 euros
Regular500 euros
Latecomer600 euros

Costs in the event of winning a distinction in the “Communication Design” section

If you win an award in the Red Dot Award: Brands & Communication Design, you must book the Winner Package. Among other things, the package includes use of the winner label as well as presentation of the entry in the yearbook, the winners exhibition and online. The costs per Winner Package, plus VAT and related services, can be found below.

Participants in the Red Dot: Junior Award receive a 20% discount off the Winner Package.

Winner Package for the distinctions “Red Dot: Grand Prix” and “Red Dot: Best of the Best” from 2,499 euros*

The distinction of “Red Dot: Grand Prix” is awarded for outstanding design. It goes to the best piece of work in a category in the “Communication Design” section that is characterised by extraordinary creativity and design quality. The Red Dot: Best of the Best is the award for very high design quality, which is only awarded to projects that convince with their very good design quality and creative performance.

The Winner Package includes the following services:

  • Use of the Red Dot winner label
  • Red Dot Trophy
  • Two A3-format premium-quality framed copies of the Red Dot certificate
  • Presentation of the award-winning work in a prominent two-page spread in the Red Dot Yearbook Brands & Communication 2021/2022
  • One-page, exclusive designer profile in the Red Dot Yearbook Brands & Communication 2021/2022
  • Publication of the award-winning work with images and text in the online exhibition at www.red-dot.org.
  • Presentation of the award-winning work in the winners exhibition “Design on Stage” and in other exhibitions

*Winning projects in the “Film & Animation” and “Sound Design” categories receive a video presentation including the QR code in the yearbook. For all other categories the video presentation can be added for 125 Euro.

Winner Package for the Red Dot distinction from 1,699 euros*

The Red Dot is the distinction for high design quality. The sought-after seal of quality is awarded only to those creative works that win over the jury with their good design quality and creative achievement.

The Winner Package includes the following services:

  • Use of the Red Dot winner label
  • Two A4-format copies of the Red Dot certificate
  • Presentation of the award-winning work on a one-page spread in the Red Dot Yearbook Brands & Communication 2021/2022
  • Publication of the award-winning work with images and text in the online exhibition at www.red-dot.org
  • Presentation of the award-winning work in the winners exhibition “Design on Stage” and in other exhibitions

*All Red Dot laureates have the option to book the more comprehensive Winner Package for 2,199 euros and, in addition to the aforementioned services, to present their winning project on a two-page instead of a one-page spread in the Red Dot Yearbook Brands & Communication 2021/2022. There is also an option to include a one-page designer profile in the Red Dot Yearbook Brands & Communication 2021/2022. The designer profile can be booked as an add-on for 595 euros. Winning projects in the “Film & Animation” and “Sound Design” categories receive a video presentation including the QR code in the yearbook. For all other categories the video presentation can be added for 125 Euro.

» Download overview of the Winner Packages ( PDF, 431 KB )

Costs in the event of winning a distinction in the “Brands” section

If you receive a distinction, you must book the Winner Package. Among other things, it includes use of the winner label as well as presentation of the brand in the yearbook, the winners exhibition and online. The costs per Winner Package, plus VAT and related services, can be found below.

Winner Package for the distinctions “Red Dot: Brand of the Year” and “Red Dot: Best of the Best”: 5,995 euros

The distinction “Red Dot: Brand of the Year” is awarded for excellently designed brand communication and goes to the best brand in an industry with brand communication that portrays a consistent image of the brand across different channels. The Red Dot: Best of the Best is the award for very high design quality, which is only awarded to brands that convince with their very good design quality and creative performance.

The Winner Package includes the following services:

  • Use of the Red Dot winner label
  • Red Dot Trophy
  • Two A3-format premium-quality framed copies of the Red Dot certificate
  • Presentation of the award-winning work on four prominent pages in the Red Dot Yearbook Brands & Communication 2021/2022
  • One-page, exclusive designer profile in the Red Dot Yearbook Brands & Communication 2021/2022
  • Publication of the award-winning brand with images, text and video clip in the online exhibition at www.red-dot.org
  • Presentation of the award-winning work in the winners exhibition “Design on Stage” and in other exhibitions

Winner Package for the Red Dot distinction: 3,950 euros

The Red Dot is the distinction for high design quality. The sought-after seal of quality is awarded only to brands that win over the jury with their good design quality and creative achievement.

The Winner Package includes the following services:

  • Use of the Red Dot winner label
  • Two A4-format copies of the Red Dot certificate
  • Presentation of the award-winning work on two pages in the Red Dot Yearbook Brands & Communication 2021/2022
  • Publication of the award-winning brand with images and text in the online exhibition at www.red-dot.org
  • Presentation of the award-winning work in the winners exhibition “Design on Stage” and in other exhibitions

» Download overview of the Winner Packages ( PDF, 431 KB )

Stay up to date

Register here to receive regular information on the Red Dot Award: Brands & Communication Design. You will receive, for example, deadline reminders on the current competition.

Contact

For questions and remarks, please feel free to contact us:

Red Dot Team

Red Dot Award: Brands & Communication Design
+49 201 838885–49
bcd( at )red-dot.de

Red Dot Award - Brands & Communication Design

Red Dot Award – Brands & Communication Design


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