FILA Packaging Award
New packaging design contest on Desall.com: FILA invites you to propose a new graphic and packaging design project for two new perfumes dedicated to the FILA Fashion and FILA Sport lines.
FILA is looking for new concepts for the packaging and the graphics of two new perfumes, man/woman or unisex, customised for the FILA Sport or FILA Fashion lines, interpreting the brand values with a unique and disruptive project.
Upload phase: 20th December 2019 – 27th February 2020 (1.59 PM UTC)
Client Vote: from 27th February 2020
Winner announcement: approximately by the end of May 2020
Participation is free of charge and open to all creative people (at least 18 years old).
FILA was born at the beginning of the Seventies as a sporting brand and until the Nineties it remained a benchmark brand for people looking for high-performance and professional sporting apparel.
In 2016 the new owners decided to relaunch the FILA brand, riding the heritage fashion wave inside the premium fashion and defining two major souls for the brand that continue to exist today, the Sport and the Fashion souls.
Desall.com is an open innovation platform dedicated to design and innovation, that offers to companies a participatory design tool involving in the creative process an international community coming from all over the world. To date Desall gathers more than 130000 creatives from over 210 countries and has collaborated with international brands like Luxottica, Whirlpool, Electrolux, ALESSI, Enel, Leroy Merlin, KINDER, Barilla, illy, Chicco, Mondadori and many more.
Thanks for the contamination of different cultural backgrounds and creative industries, the Desall community is able to provide high-quality project solutions for every product development phase requested by the client, from concept to product design, from naming to packaging.