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活動簡介
When Facebook changed its name to Meta, millions of people began wondering, "what is the metaverse?"
Put simply, it´s a virtual space where people can collaborate with one another and interact with places and things. It began gaining popularity amid the waves of COVID-19, meeting a need as the pandemic drew on. Today, it looks like the metaverse is set to become business as usual.
Expected to grow to USD 426.9 billion by 2027, the metaverse is a lucrative platform for brands to develop immersive experiences for consumers.
Gaming companies such as Epic Games and Roblox have already hosted virtual events, and clothing retail giants Gucci and Nike have launched interactive experiences of their own.
However, the metaverse serves businesses in ways thet go far beyond customer engagement – think job training, factory tours and transportation simulations – the list goes on.
The metaverse may seen like an interactive gaming experience at first glance, but this next-generation virtual environment is expanding to encompass work, social, leisure and even real estate opportunities.
As a new concept, its difficult to determine what consumers expect from metaverse interactions. Brands are bulding entirely new customer experiences from the ground up.
This is all very exciting for architects, designers and strategic minds that look beyond the traditional limits.
當 Facebook 更名為 Meta 時，數以百萬計的人開始疑惑，“Metaverse 是什麼？”
簡而言之，它是一個虛擬空間，人們可以在這里相互協作並與地方和事物互動。它在 COVID-19 的浪潮中開始流行起來，滿足了大流行病蔓延的需求。如今，虛擬宇宙似乎將照常營業。

元宇宙預計到 2027 年將增長到 4269 億美元，是品牌為消費者開發沉浸式體驗的有利可圖的平台。

Epic Games 和 Roblox 等遊戲公司已經舉辦了虛擬活動，服裝零售巨頭 Gucci 和 Nike 也推出了自己的互動體驗。

然而，元宇宙以遠遠超出客戶參與的方式為企業提供服務——想想工作培訓、工廠參觀和運輸模擬——這樣的例子不勝枚舉。

乍一看，元宇宙可能看起來像是一種互動遊戲體驗，但這種下一代虛擬環境正在擴展，涵蓋工作、社交、休閒甚至房地產機會。

作為一個新概念，很難確定消費者對元界交互的期望。品牌正在從頭開始打造全新的客戶體驗。

對於超越傳統限制的建築師、設計師和戰略頭腦來說，這一切都非常令人興奮。

活動主題
In this competition, we want to see your creativity at its best. Imagine, without barriers, the virtual retail of the future, a 7-star metaverse hotel lobby, how an NFT exhibition would look like in a virtual museum room…Let the ideas flow.
We are aware of the time constraints that these designs require. So, we are launching this contest as something experimental for those brave designers who want to explore this new virtual reality without hesitation.
While entering this new realm way seem like a daunting task, trial and error is the best way to become familiar with this environment.
在本次比賽中，我們希望看到您的創造力發揮到極致。想像一下，在沒有障礙的情況下，未來的虛擬零售，一個 7 星級的 metaverse 酒店大堂，一個 NFT 展覽在虛擬博物館房間裡會是什麼樣子……讓想法流動起來。

我們知道這些設計所需的時間限制。因此，我們發起這項競賽是為了讓那些勇敢的設計師能夠毫不猶豫地探索這個新的虛擬現實。

雖然進入這個新領域的方式似乎是一項艱鉅的任務，但試錯是熟悉這個環境的最好方法。

參賽資格
All those who are building for worlds that aren´t bound by the rules of conventional projects or looking for an opportunity to showcase creative works that haven´t yet seen the light of day, are eligible to compete for the Breaking Barriers: Expand your Brand into the Metaverse.
所有那些正在為不受傳統項目規則約束的世界而建設或正在尋找機會展示尚未見天日的創意作品的人，都有資格參加 打破壁壘的競爭：擴展您的品牌進入元宇宙。

活動時程
Open:25 November, 2022
Registration period:25 November, 2022 – 27 January, 2023
Submission deadline:27 January, 2023
Jury Deliberations:28 January, 2023 – 14 February, 2023
Jury Decision:15 February, 2023
Results Announced:15 February, 2023
開放時間：2022 年 11 月 25 日
報名時間：2022年11月25日-2023年1月27日
提交截止日期：2023年1月27日
評審團審議：2023 年 1 月 28 日 – 2023 年 2 月 14 日
陪審團決定：2023 年 2 月 15 日
結果公佈時間：2023 年 2 月 15 日
評審規範
The Jury will only consider the information required in the Terms and Conditions of the Breaking Barriers: Expand your Brand into the Metaverse.
評審團將僅考慮打破障礙的條款和條件中要求的信息：將您的品牌擴展到元界。

活動獎勵
First Prize
One (1) 1st Prize will be awarded, consisting of admission to the IE Diploma in Strategic Interior Design for the 2023 academic year and a scholarship covering 40% of the program tuition fees.
Second Prizes
Two (2) 2nd Prizes will be awarded consisting of admission to the IE Diploma in Strategic Interior Design for the 2023 academis year and a scholarship covering 20% of the program tuition fees.
一等獎
將頒發一 (1)項一等獎，包括 2023 學年 IE 戰略室內設計文憑的入學資格和涵蓋課程學費 40% 的獎學金。

二等獎
將頒發兩 (2) 個二等獎，包括 2023 學年 IE 戰略室內設計文憑的入學資格和占課程學費 20% 的獎學金。

聯絡方式
主辦單位：Arquideas
聯絡人：Arquideas
聯絡人信箱：queries@arquideas.net
http://www.arquideas.net/competition/breaking-barriers