深圳市福田區中心商圈LOGO及宣傳語全球徵集
福田區中心商圈 LOGO及宣傳語全球徵集
Worldwide Solicitation For Futian District Central Business Circle Logo&Slogan
大灣區藍圖已就，深圳作為四大中心城市之一，全面促進粵港澳大灣區經濟、科技、文化的合作與發展。位於大灣區中軸線上的福田，一直都是改革創新的先鋒，是深圳市的中心城區、市委市政府所在地，坐擁中心商務區。頭頂中國三大金融集聚地之一、全球總部經濟聚集區、全球智能終端創新中心、國際文化創意中心等諸多“光環”，是深圳的行政、金融、文化、商貿和國際交往中心。
人們常用“湖山擁福，田地生輝”來形容福田是塊得天獨厚的的風水寶地。在時間的聚變裡，福田從一片農田和灘塗，變成深圳城市最美天際線，並朝著世界級“城市會客廳”的方向發展。當下的變化比以往任何時候都更為迅速，技術突破、知識迭代、秩序重組近在眼前，新的思想、模式、格局都在生長……信息技術與顏值革命的新浪潮，催化著全球性的多元升級。
為實現福田中心商圈公共設施、智慧管理、消費環境、服務產品、品牌價值大整合大提升，打造蜚聲海內外的福⽥新名⽚，充分展示福⽥區嶄新的國際化形象，為深圳乃至全球的城市商圈體系發展注入新的活力和指明新的方向，特開展《福⽥區中⼼商圈LOGO及宣傳語全球徵集》活動，全面推動福田區中心商圈品牌升級，引領成為新時代的城市形象代名詞。
Shenzhen is one of the four central cities on the blueprint of the Guangdong, Hong Kong and Macao Greater Bay Area (GBA). It plays a major role in promoting the cooperation and development of economy, science, technology and culture in GBA. Futian, located at the center of GBA, has been serving as a pioneer in reform and innovation. It is home to Shenzhen municipal government and its central business district. Futian is the geographical, administrative, financial, cultural, commercial, and international exchange center of Shenzhen. It has won many titles including “one of China’s three financial centers”, “global headquarters economic cluster”, “global intelligent terminal innovation center”, and “international cultural and creative center”.
A quote of “blessed lakes and mountains with fertile farmlands” is often used to describe Futian as a geomantic and treasured land with great natural advantages. With the time passing by, Futian has developed from an area of farmland and tidal flats to the most beautiful skyline of Shenzhen, and is developing into a world-class “urban reception hall”. There are changes coming rapidly more than ever before, such as technological breakthroughs, knowledge iterations and order restructuring. New ideas, models and patterns are springing up rapidly… The new wave of information technology and the value-for-face revolution is catalyzing the multiple upgrades of globalization.
In order to achieve the great integration and improvement of public facilities, smart management, consumption environment, service products, and brand values of Futian, we propose to build a well-known brand for the district both at home and abroad to fully display the brand-new international image of Futian, inject new vitality, and charter a new course for the development of urban business circle system in Shenzhen and even to the whole world. This “Worldwide Solicitation For Futian District Central Business Circle Logo&Slogan” is thus launched tofully promote the brand upgrade of Futian Commercial District and lead it to become the sign for the city image in the new era.
面對人與人、人與物、時間與空間、空間與空間，創意的呈現也在不斷革新、定義，商圈不僅是所有資源的交換與交集，更是代表當下城市意識形態和對未來商業發展的實踐與探索。如何用時間的視角，看待一座城市的聚變？如何用未來的洞見，預知區域中心的引力？
期待超越邊界、語言和文化，從價值概念構建及輸出，為每個層次和觸點上的所有的受眾創造獨特的視覺和語言識別，一同探索城市中心商圈發展創新的無限可能！
The presentation of creativity is constantly innovated and defined when facing with different relationships between individuals, people and objects, time andspace, space and space. The business circle is not only a space for gathering and exchanging all resources, but also a practice and exploration of the current urban ideology and the development of future business. How will the city change from the perspective of time? How will we predict the gravity of the regional center with a far-sighted vision?
We are expecting a unique visual and linguistic recognition for Futian that transcends boundaries, languages and value concepts and reaches the audience at all levels. Let us explore the infinite possibilities of development and innovation of the central business district!
獎項設置 Awards
標誌 Logo：
大 獎: 1名 × 獎金, ¥60000元
優異獎: 5名 × 獎金, ¥6000元
網絡人氣獎: 1名 × 獎金, ¥3000元
Grand Prix Award: 1 award x reward, ¥60,000
Excellent Award:5 awardsxreward, ¥ 6,000
Network Popularity Award: 1awardsxreward,¥3,000
宣傳語 Slogan：
大獎: 1名 × 獎金, ¥20000元
優異獎: 5名 × 獎金, ¥2000元
網絡人氣獎: 1名 × 獎金, ¥1000元
Grand Prix Award: 1 award x reward, ¥20,000
Excellent Award:5 awardsxreward, ¥ 2,000
Network Popularity Award: 1awardxreward, ¥1,000
*註: 以上獎金皆為稅前費用
*Note: The above money prizes are all pre-tax
截止時間 Deadline
2019年11月05日
Nov 05, 2019
*註：1、以上所有獎金均為稅前金額，以人民幣計算；若無合適方案獎項可空缺；2、參賽團隊所獲獎金歸團隊成員共有，團隊自行協商分配，主辦方與承辦方對此不承擔任何責任。
*Note:1. The above money prizes are all pre-taxin Chinese Yuan; if there is no eligible proposal, the award may remain vacant; 2. The prize for a team shall be shared by all team members and distributed through friendly negotiation. The organizerand co-organizer bear no liabilities in this regard.
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項目全稱Full name of the project
福田區中心商圈LOGO及宣傳語全球徵集
Worldwide Solicitation For Futian District Central Business Circle Logo&Slogan
徵集對象 Open for
面向全球設計師、設計團隊和社會公眾
Designers and design teams all over the world
主辦單位 Organizer
深圳市福田區委宣傳部
Publicity Department of the CPC Futian District Committee of Shenzhen
承辦單位 Co-organizer
Shenzhen Graphic Design Association
支持機構 Supported by
清華大學美術學院視覺傳達設計系
Visual Communication Design Department of THU
中國美術學院設計藝術學院
School of Design, CAA
廣州美術學院視覺藝術設計學院
School of Visual Arts Design, GAFA
四川美院設計藝術設計學院
School of Design Art, SCFAI
澳門科技大學人文藝術學院
Faculty of Humanities and Arts, MUST
深圳大學藝術設計學院
College of Design Shenzhen University
深圳職業技術學院藝術設計學院
School of Design Art, Shenzhen Polytechnic
深圳信息職業技術學院數字媒體設計學院
Shenzhen Institute & Information Technology
支持媒體 Media Support
深圳商報
Shenzhen Economic Daily
古田路9號
www.gtn9.com
Design 360
www.design360.cn
陸俊毅_設計現場
Lu Junyi_Design Live
站酷
www.zcool.com.cn
視覺中國
www.vcg.com
讀創
Duchuang
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作品提交方式及要求 Submission methods and requirements
1、LOGO設計作品和宣傳語應找準中心商圈的城市定位，把脈城市精神，充分結合福田區中心商圈的特點、產業、⽂化、功能等等，主題鮮明、突出時代氣質，以全新的標誌形象設計方案或宣傳語的⽂字形式參加徵集。（*宣傳語出現重複情況，以最先收到作品為準。）
2、所有提交的標誌設計作品需包含完整中英文名稱“福田區中心商圈 Futian District Central Business Circle”與LOGO的基本組合方式，並做到圖文並茂，有完成度較高的形象表現力和藝術感染力。
3、所有作品需提交PDF格式電子文件，或精度為300dpi的JPG格式圖片文件，白底，提交作品尺寸為 210mm×210mm；作品圖⽚上任何地⽅不能出現姓名或機構名稱。連同按要求填寫的《報名表》《參賽承諾書》下載鏈接：鏈接: https://pan.baidu.com/s/11uj9bBFRGTeWaU-k-DOAAA 密碼:mdme，以電子郵件方式一併發至組委會官方郵箱：ftcbc_ls@163.com。
4、所有作品提交時需在同一封電子郵件中，以文本形式並按以下順序，列明：應徵者姓名、所屬機構、所在地區、聯繫方式(電話、手機號碼、電子郵箱)，創意說明。（*可設置郵箱自動回覆，確保規範）
5、所有提交作品必須為提交者的原創作品，並對其應徵作品的版權與著作權承擔完整法律責任。不得侵犯他⼈知識產權，由此引發的糾紛，其法律和民事責任均由應徵者承擔。評審委員會對涉嫌抄襲的作品有權不予採納，⼀經發現，將取消資格；如已發放獎⾦將原額追回。
1. LOGO and slogan designs should reflect the positioning of Futian CBD, be in line with the spirit of the city, and fully consider the characteristics, industries, culture, functions and other features of Futian CBD. The theme shall be distinctive and highlight the features of the time. Designers are required to participate in the campaign with new logo design proposals or slogans in writtentext. (* In case of any resemblances,the slogan which comes earlier shall prevail.)
2. All submitted logo designs must include the complete combination of LOGO with the Chinese and English names “福田區中心商圈 Futian District Central Business Circle”, be well illustrated and have a high level of image expression and artistic appeal.
3. All designs must be submitted in the formof PDF format files, or JPG format files at 300dpi, with white background in the size of 210mm×210mm;names or organization names are not allowed to appear on the designs. The Application Form and Letter of Commitment (Link: https://pan.baidu.com/s/11uj9bBFRGTeWaU-k-DOAAA,Password: mdme), shall be submitted together with the designs to the official email of the organizing committee atftcbc_ls@163.com.
4. All designs must be submitted in the same e-mail, specifying the detailed information in the form of text and in the following order: applicant’s name, organization, region, contact information(telephone, mobile phone, e-mail), creative instructions. (* Set up automatic replies to ensure the specification)
5. All submitted designs must be the original works done by the applicant, who shall bear full legal responsibilities for the title and copyright of his or her works. For disputesarising from any infringement upon the intellectual property rights of others,the applicant shall bear full legal and civil responsibilities. The jury panel has the right to reject the works suspected of plagiarism. Once discovered, such applicant will be disqualified and the money prize, if already paid, must be refunded.
評審時間 Time for review
2019年11月09日
Nov 09, 2019
網絡評選 Network review
2019年11月11日-2019年11月16日
Nov 11, 2019-Nov 16, 2019
結果公佈 Result announcement
2019年11月18日
Nov 18, 2019
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有意參加徵集活動者
請詳細閱讀參賽要求
直接將作品提交至組委會郵箱即可
The ones who design to participate in the activity
Please read the detailed requirements carefully
And directly submit your work to the Email of the Organizing Committee
郵箱地址 Email
ftcbc_ls@163.com
