2019嫩鳥品牌「吉祥物」國際設計大賽
想像沒有熊本熊的熊本縣，可能比想像沒有金槍魚和綠芥末的壽司店還要困難。
——村上春樹《假如真的有時光機》
It is more out of imagination if the Kumanoto Prefecture without Kumamon, compared with a sushi restaurant without tuna and green mustard.
——《ラオスにいったい何があるというんですか》by Murakami Haruki
在Young Bird Plan（嫩鳥計畫）國際設計競賽平台成立第五週年之際，現面向全球徵集品牌“吉祥物”形象，讓千萬設計愛好者決定你們自己心中的“嫩鳥”形象。
Young Bird Plan, an international competition platform, it has been five years since its establishment. This time, Young Bird Plan launches its own competition globally, and thousands of creative minds will have the unique opportunity to create the mascot image of Young Bird Plan.
吉祥物使命
他（她）是品牌文化的載體，簡單直接地彰顯品牌精神。他（她）將承擔宣傳品牌理念並繼承平台為設計力量的崛起創造一切可能的使命，促進設計與各行業連接並不斷傳播和啟發設計的價值意義；同時，他（她）將成為與大眾的情感紐帶，心靈烙印和潮流風尚。
Mascot’s Mission:
He/She is a cultural brand medium, expressing directly and simply the brand spirit. With the mission of promoting brand concept and creating every opportunity for global designers, he/she will push the connection among design and other fields in order to inspiring deep thoughts on design value. Meanwhile, he/she will emotionally establish relationship between the brand and its audience and also lead the fashion trend.
他（她）為Young Bird Plan（嫩鳥計畫）代言。
He/she will represent and speak for Young Bird Plan.
Young Bird is not about YOUNG！
其實，Young Bird（嫩鳥）並不是對某一類“新人群”的統稱； 他（她）是品牌文化的表達，試想嫩鳥可以是一座初生的城市、一片暫時不為人知但擁有無限潛力的領域、一個曾被人忽視但帶來巨大效能的新產業、一種正在爭論與試驗中前進的技術、當然也可以是一群對新鮮事物充滿渴望、躍躍欲試的年輕人，甚至是一個並不成功但可以為我們帶來無限啟迪的案例。Young Bird（嫩鳥）是未來！
Actually, Young Bird does not mean young designers. It is an expression of brand culture. Just imagine, a young bird may be an original city, an undeveloped field but with infinite potential, a new industry once ignored but now generates huge efficiency, a progressing technology under dispute and of course it may also be an ambitious young designer and even an unbuilt project but can inspire people a lot. So Young Bird means the future.
Young Bird Plan is GROWING！
平台持續成長的5年時間裡，與政府、知名發展商以及享譽國際的品牌攜手，共同成功舉辦12屆全球範圍內的國際設計競賽。截至到2018年底，共吸引到來自全球54個國家，217個城市，879所設計類綜合院校，3388個設計機構的參賽者。
Over the past five years, Young Bird Plan launched 12 international design competitions cooperated with local governments, well-known developers and international brands. By the end of 2018, the platform attracts global participants from 879 universities and 3388 institutes in 217 cities of 54 countries.
▲截至到2018年底，平台大數據分享
Big data analysis of the platform by the end of 2018
Young Bird Plan“吉祥物”
Young Bird Plan Mascot
Young Bird Plan（嫩鳥計畫）“吉祥物”將以什麼樣的形象登場？由熱愛設計的你們決定！
What is Young Bird Plan mascot like? It will depend on you!
Young Bird Plan（嫩鳥計畫）
Young Bird Plan（嫩鳥計畫）由創始人葉春曦女士發起成立於2013年，是一家面向全球創意和設計人才的高品質競賽平台。以目標建造、名師輔導、跨界評委為三大DNA，並迅速地在全球城市設計、建築設計、景觀設計、室內設計、產品設計、標識設計、時尚設計等各大設計領域內獲得了高度關注。短短五年吸引到來自全球54個國家，217個城市，879所大學，3388個設計機構的參賽作品。
Founded in 2013 by Isa Ye, Young Bird Plan, is an international competition platform for global design talents. With three key elements, viz. fabrication, mentor’s guidance and interdisciplinary jury, it is fast becoming a leading voice in global design fields like urban design, architecturedesign, landscaping design, interior design, product design, logo design and fashion design. Since its inception, the platform has received submissions from 879 colleges and universities and 3,388 design institutes in 217 cities of 54 countries.
▲人氣導師團星光熠熠：Young Bird Plan（嫩鳥計畫）導師團成員都是活躍在建築第一線，且具有強大社會影響及備受業界讚譽的人氣導師。2018年更有像“吳彥祖背後的男人”–新生代建築師張海翱、“夢想改造家”–建築男神青山周平、“走上愛馬仕T台”–顏值與才華並存的建築師莊子玉等明星級導師加入其中。
▲The popular mentor group is sparkling: Young Bird Plan’s mentors are working on the frontier of architecture field. They are respected and accredited with powerful influence in the society. In 2018, star-architects joined in mentor group, including Zhang Haiao – an emerging architect famous for the name “the Man behind Daniel Wu”, Shuhei Aoyama – a popular male architect famous for Dragon TV’s ‘Dream Home’, Zhuang Ziyu – a cool talented architect famous for his Hermès cat walk show.
不斷對接政界、商界、學界的多角度需求，積極縫合設計師、製造商、開發商、城市運營商、使用者之間的斷層，致力於設計和創新，讓世界各地的創意人才參與到創造過程中，有機會參與和推動大量關注於城市空間與生活美學的競賽設計項目與產品的完美實現，為中國的城市化發展和各品牌的產品迭代提供高質量的解決方案並做出貢獻，致力於為青年設計力量的崛起創造一切可能，在業界擁有無可替代的影響力。
On the one hand, the platform constantly connects and meets various demands from political, business, and academic circles and actively fill supply and demand gaps among designers, manufacturers, developers, urban operators and users. We are committed to design and innovation, and offering opportunities for creative minds around the world to participate in creation process, so as to propel the implementation of design projects and products focusing on urban spaces and life aesthetics. Besides, Young Bird Plan is devoted to pushing the urban development and offering high-quality solutions to product updates. On the other hand, as one of the most influential design competition platforms around the world, we make every effort to create opportunities for young designers.
▲跨學科評委團大咖雲集：跨學科評委遍佈全球，涵蓋設計產業多個領域。加拿大“夢露大廈”設計者&建築大師馬岩松、日本新銳建築大師藤本壯介、普利茨克獎評審團成員Benedetta Tagliabue、世界級景觀大師長谷川逸子、比利時“國寶級“藝術家Arne Quinze、“迪拜雲之父”藝術家Nadim Karam、最具影響力華人高定服裝設計師陳野槐、小罐茶品牌創始人杜國楹……
▲The interdisciplinary jury panel gathers: Jury comes from different design fields in the world, including Ma Yansong – the great architect famous for his work of Absolute Towers, Canada, Sou Fujimoto – the emerging Japanese architect, Benedetta Tagliabue – the jury member of the Pritzker Architecture Prize, Hasegawa Itsuko – the world-class landscape architect, Arne Quinze – the Belgian artist deemed as a national treasure, NadimKaram – the artist famous as the Father of Dubai Cloud, Grace Chen – the most influential Chinese bespoke fashion designer, Du Guoying – the founder of Xiao Guan Tea.
▲匯聚全球優秀人才：獲獎選手覆蓋全球，絕大多數人具有世界頂級設計類名校學習經驗，同時擁有頂尖事務所工作背景。
▲Attracting excellent talents throughout the world: Prize winners are from different countries, most of them with background of studying in top design universities or working in top studios in the world.
迄今為止，已與多個政府、發展機構以及國際品牌合作，如浙江省遂昌縣、重慶永川區、蘇州高新區、天津河西區、招商局蛇口工業區、萬科、華鑫置業、西岸集團、樂領、Sunbrella、DeCastelli、MATSU瑪祖銘立、美高、小罐茶、東鵬等。
By now, we have cooperated with several governments, development agencies and international brands, e.g., Suichang County of Zhejiang Province, Yongchuan District of Chongqing City, Suzhou New District, China Merchants Shekou Industrial Zone, Vanke Group, China FortuneProperties, Westbund, Leliving, Sunbrella, Destelli, MATSU Group, Xiao GuanTea, Dongpeng Group, etc.
▲平台成立5年時間已成功舉辦12屆全球範圍設計競賽
12 international competitions in past 5 years
Young Bird Plan視覺回顧
Young Bird Plan Visual System Review
▲Young Bird Plan（嫩鳥計畫）一代Logo及視覺應用（2013-2016）
▲Young Bird Plan Logo and its application Version 1 (2013-2016)
在創立之初Young Bird Plan（嫩鳥計畫）在Logo中加入平台特色：Young採用藍色代表活躍於建築一線的導師，Bird採用粉色代表充滿夢想的參賽選手，Plan採用金色代表高含金量跨學科評委團，讓接觸平台的人直觀的瞭解到平台中蘊含的三大DNA:目標建造、名師輔導和跨界評委。同時，平台致力於給有才華無機會的年輕人展示自己的舞台，因此針對年輕、活力等關鍵詞的構想，選用了簡單的小鳥剪影形象作為頭像應用。
Since its establishment, Young Bird Plan added its own features to its Logo: Young in blue means architect mentor working on the frontier of architecture field, Bird in pink means competition candidates with their dreams, Plan in golden means high-quality interdisciplinary jury panel, all of which enable people to understand three key points of Young Bird Plan more easily – Construction, Mentor’s Guidance and Interdisciplinary Jury. Meanwhile, Young Bird Plan is a stage for talented young people lack of opportunities to show themselves. Thus, on the basis of key words including youth and vitality, etc., the simple silhouette of bird is adopted as image application.
▲Young Bird Plan（嫩鳥計畫）二代Logo及視覺應用（2017年-至今）
▲Young Bird Plan Logo and its application Version 2 (2017 – till now)
隨著平台的逐漸發展，在建築設計領域的深耕，在Logo上做了大方向的升級，將小鳥“換上”了豐滿的羽翼，在頭頂加上了各國建築的手繪元素，設計為開口發聲的神態，讓選擇Young Bird Plan（嫩鳥計畫）平台的用戶都可以通過平台宣傳自己，為自己發聲。
With the rapid development and more powerful influence of Young Bird Plan in architecture field, its Logo is also updated dramatically – A fluffy bird, with sketch elements of various countries architecture on its head, opens its mouth and seems to voice something. It means that designers could promote and voice themselves via Young Bird Plan.
⚠️以上視覺資料僅作為品牌發展背景提供瞭解，無需以此作為設計基礎，請各位大開腦洞盡情發揮創意
The above visual display is only for your reference to learn more about brand development background. You may design freely regardless of former logo images.
根據Young Bird Plan（嫩鳥計畫）平台內涵精神，可與鳥類相關或運用鳥類元素設計3D吉祥物，並將吉祥物原形進行平面應用創作，吉祥物形象性別不限，具有可塑性和延展性；
關於吉祥物設計包括：
a.創作類別手法不限，包括但不限於圖形圖案、插畫、漫畫、3Dmax等類型；
b.參賽者需繪製3D吉祥物原形三視圖，包含：正面、側面、背面；
c.需為作品配上必要的文字說明，包括：形象姓名、性別等基本信息，作品創作思路或設計說明簡述；並附上故事說明，可以與您的參賽經歷有關，當下的任何工作或者學習場景有關、亦或是與設計生涯的相關故事，100-300字；
關於平面應用創作包括：
a．將吉祥物應用於一張中國傳統節日主題賀卡；
b. 吉祥物形象包裝盒設計；
c．吉祥物形象徽章應用設計；
參賽作者需保留300dpi分辨率的可用於印刷生產的位圖源文件或矢量文件。
Based on the spirit of Young Bird Plan, 3D personage image design and graphic application creation shall be designed with bird elements. Character image is resilient and extensible without limitation of gender;
About mascot design, including:
a. No limitation on creation categories and skills, including but not limit to graphic image, illustration, cartoon, 3Dmax, etc.
b. The entrant shall complete 3D mascot archetypal image three-view drawing, including front, side, back.
c. Captions are needed to match with work, including basic information of image name, gender, etc., design concept or design description, enclosed with story narration which is relatedto your experience of attending competition or story that happens in your work or study or design career, 100-300 words.
Graphic application creation includes:
a. Apply mascot to a piece of traditional Chinese festival theme greeting card;
b. Mascot image package design;
c. Mascot image badge design;
The entrant shall offer the original drawing files in 300 dpi for print production.
品牌性：充分融合平台獨立、無謂，具有包容性、開放性、前瞻性和探索精神；
趣味性：具有故事性、趣味性強，且有專屬形象獨一無二的性格魅力；
傳播性：作品易於傳播，可引起潛在用戶群體對平台精神的共鳴；
落地性：設計需滿足工業設計基本要求，應用性強，設計本身具有一定操作和落地性，可行性比較高。
初選由Young Bird Plan競賽組委會篩選符合條件的入圍作品；
在經過專業評委根據以上四個考核標準打分排序選出Top30；
開啟32個行業代表投票，投票最高前十位入圍Top10
開啟歷屆選手及導師代表投票，投票最高前三位入圍Top3；
最後引入眾籌機制，眾籌成功後將進入專利製造環節，且眾籌數量最多者成為本次大賽冠軍；
為保護選手知識產權，除眾籌機制外，投票為閉門投票。
Branding: integrate boldness and independence, with tolerance, openness, forward-looking and exploratory spirit;
Interesting: full of story, great fun, unique characteristic charm with exclusive image;
Transmission: work is easy for transmission and could strike a responsive chord in the hearts of potential users;
Feasible: design shall meet basic requests of industrial design, widely applicable, design shall be feasible and executed to some extent.
The initial selection is implemented by competition organization commission who will filter the candidates’ works and make sure they conform to the conditions.
Top 30 comes out and ranks by the score after the professional jury give the scores according to the above four assessment criteria;
Voted by 32-fields representatives, the most voted ten works are defined as Top 10;
Voted by the entrants of past competitions and mentor representatives, the most voted three works are defined as Top 3;
Crowd funding is adopted. When crowd funding is successful, it enters into patent manufacturing round. The work with the highest crowd funds is the champion of this competition.
(In order to protecting the entrants’ rights of intellectual property, except the crowd funding round, the procedure of voting is implemented privately.)
（請嚴格按照以上規範提交作品，對於不符合規範的作品，將被取消入圍資格。）
方案需完整呈現於2張A2縱向圖紙上，要求圖紙清晰，標註可讀（頁面邊距10毫米），包含：
- 簡短說明文字：不超過300字（標註除外）;
- 報名編號：位於圖紙右上角。編號要求字體：Arial字號：20;
- 圖紙需包含正面圖，側面圖，背面圖，效果圖，細部圖等。
所有圖紙排布不可超過2張A2圖紙，並應用於資料包提供統一套框中（橫豎版，各一張）提交格式統一為JPG，每張圖紙大小不超過20MB。
參賽方案需自行命名;作品圖紙請按照“報名號-方案名稱-01/02”格式命名文件;
作品提交語言：中英雙語或英語;
所有圖紙和文字說明中：請勿透露個人信息，包括姓名，學校等;
所有圖紙和文字說明中：用英語說明提交時，請勿打包壓縮，以免壓縮失敗或鏈接失效;
作品需上傳封面，封面為單張作品渲染圖，大小為1024×768,72dpi，500KB以內。
(Please submit works strictly according the regulations above, works which don’t comply with the regulations will be canceled the qualification of selection to the shortlist.)
A scheme shall be presented in 2 A2sheets in a clear, vertical way and in readable format (with a 10 mm pagemargin) and include following parts:
- Simple descriptive text within 300 English words (excluding notes);
- Registration No. shall be put in the upper right corner of the sheets, in Arial 20pt font;
- A scheme shall contain front view drawing, side view drawing, back view drawing, details drawing, effect drawing,etc.
A maximum of two A2 sheets in JPG format (no larger than 20MB for each) can be submitted, applied to data packet’s unified set of frame (vertical and horizontal versions respectively).
A scheme title shall be given and files shall be submitted in the “registrationNo. – scheme title – sheet No.1/No.2” format.
A scheme shall be in bilingual (for Chinese-speaking entrants) or English (for English-speaking entrants).
Do not disclose ANY PERSONAL INFORMATION including name, organization, school, etc.
All drawings and description text in English shall not be compressed due to possible missing data or invalid link.
Cover which should be the rendering of your scheme must be uploaded in the size of 1024*768 pixels, 72dpi, less than500 KB.
報名截止時間：
2019年05月15日23點59分（GMT + 8）
Deadline for entry: May 15,2019 at 23:59 (GMT+8)
所有內容最終以官網為準
The official site prevails when all contents are involved.
任何設計，藝術相關學科背景的從業人員，學生，愛好者均可參加，不限國籍和年齡;
組隊參賽，每組不超過3人，每組僅限一份作品。
團隊所有成員均需在官網註冊，常見問題請關注官網問答。
This competition is open to professional designers and students of all ages with industry-specific background or design enthusiasts across the world;
Each group (three members at most) shall submit only one entry;
Each participant has to register on our website; for any question, please visit our website.
2019年3月28日 報名啟動
2019年5月15日 報名截止
2019年5月30日 提交作品截止
2019年6月6日 入圍名單公佈
2019年6月13日 Top 30公佈＆行業代表投票（閉門）
2019年6月20日 Top 10公佈＆歷屆選手及導師代表投票（閉門）
2019年6月27日 Top 3公佈＆開啟眾籌
2019年7月15日 冠軍公佈
以上時間表僅供參考，具體時間以實際發佈為準。
2019.03.28 Call for entries (to be confirmed)
2019.05.15 Registration deadline
2019.05.30 Submission deadline
2019.06.06 Releaseof shortlisted winners
2019.06.13 Release of Top 30 & Voting by Field Representative (privately)
2019.06.20 Release of Top 10 & Voting by Entrants of Past Competitions and Mentor Representative (privately)
2019.06.27 Release of Top 3 & Open to crowd funding
2019.07.15 Release of the Champion
The schedule is only for reference, the actual release prevails when the specific time is involved.
冠軍獎金（1名）：人民幣30,000元（稅前）+專利製作周邊產品+證書
三強獎金（2名）：人民幣6,000元（稅前）+專利製作周邊產品+證書
十強（7名）：人民幣1,000元（稅前）+10強獲獎證書
三十強（20名）：30強獲獎證書
入圍（數名）：入圍證書
提交作品但未入圍：參賽證書
本次大賽前十強將有機會成為嫩鳥品牌公司旗下Young Bird Gallery簽約藝術家
First Prize
1 winner; 30,000 RMB (pre-tax); patent manufactured product; Certificate of Honor.
Top 3
2 winners; 6,000 RMB each (pre-tax); patent manufactured product; Certificate of Honor.
Top 10
7 winners; 1,000 RMB each (pre-tax); Certificate of Top 10 Honor; patent manufactured product.
Top 30
20 winners; Certificate of Top 30 Honor.
Shortlist
Several winners; Certificate of Shortlist Honor.
Other entries: Entry Certificate
Top 10 will have the opportunity to be a contract-signed artist of Young Bird Gallery affiliated to YoungBird Brand.
登錄官網www.youngbirdplan.com.cn即可報名。
歡迎關注微信公眾號：youngbirdplan-cn;官方微博：@YoungBirdPlan 獲得競賽最新資訊。
如有任何疑問，可以添加個人微信號：youngbirdplan 或進入官方網站進行諮詢。
Please register by logging into our website:
www.youngbirdplan.com.cn.
For the latest information about this competition, please follow our official WeChat account: youngbirdplan-cn or our official Weibo account: @YoungBirdPlan;
You can directly contact the competition team by add YoungBirdPlan as one of your Wechat friends. We will remain at your service here for any further questions you may have.
依照國家有關法律法規，凡主動參與本次徵集活動的所有參賽者，均視為已經對所提交的作品版權歸屬作如下不可撤銷聲明：
1.原創聲明
參與作品必須是參賽者個人原創作品，不能侵犯任何第三方個人和單位的任何專利權，著作權，商標權及其他合法知識產權。一旦查實非原創作品，主辦單位有權立即取消其參與，入圍與資助資格，收回資助資金物資及保留追究法律責任的權利，如主辦單位因此被起訴或產生其他損失的，主辦單位有權要求該參賽者進行全額賠償，主辦單位已先行賠付的，有權向參賽者追償所有直接損失及間接損失（包括且不限於律師費，訴訟費，保全費，鑑定費，公證費等）。
2.同意聲明
本次採用線上評選的方式，參賽者上傳作品即表示同意授權主辦單位為舉辦大賽目的向所有人署名或隱名的形式展示作品，同意大賽確定的評選方式。參賽者提交作品之前，已仔細閱讀所有條款，充分理解並表示同意，本次大賽的評委會擁有對所有獲獎作品的評選結果有最終裁定權。
In accordance with applicable laws and regulations, by participating in this competition, each Entrant irrevocably agrees to abide by the below statements about the copyrights for all submissions.
1. Statement of Originality
All submissions must be original, and each Entrant shall ensure that his/her entry does not infringe any third party’s rights, including patents, copyrights,trademarks, and so on. Otherwise, the Entrant will be disqualified from the competition, and the organizer will withdraw all the sponsorship money and materials and reserve the right to investigate and affix legal liability of infringement. All damages and losses arising there from shall be borne by the Entrant; and all the direct and indirect damages (including but not limited to attorney fees,legal fees, costs of preservation, appraisal costs, notarial fees, and soon) suffered by the organizer shall be compensated by the Entrant.
2. Statement of Consent
By submitting an entry, each Entrant agrees to publicly display the works, and accepts the on-line selection process. And before uploading a submission, each Entrant must confirm that he/she has read and fully understands all of theclauses, and accepts them. The judging panel reserves the right to make a final decision on entry assessment and award list.
相關連結：
- via : 2019 嫩鸟品牌“吉祥物”国际设计大赛
