2021「源．創」第十一屆國際大學生時尚設計盛典．華熙生物命題賽事

隨著物質生活的繁榮，精神世界的豐富，世界文化的溝通，人們開始對時尚進行探索與思考，何為時尚？它是一種對生活、對生命的態度，從精神世界到物質世界每一個領域都有不同緯度的展現。

With the prosperity of material life, the enrichment of the spiritual world, and the communication of world culture, people have begun to explore and think about fashion. What is fashion? It is an attitude towards living and life. From the spiritual world to the material world, every area has a different display.

大賽簡介 Brief Introduction

國際大學生時尚設計盛典，已成功承辦了10屆，搭建了以時裝設計、時尚化妝、時尚攝影、時尚微視頻、時尚配飾、時尚圖案等多領域交叉為特色的時尚設計類大型賽事平台。第十屆國際大學生時尚盛典六個類別共有432所學校提交作品，其中有來自16個不同的國家的國外院校97所，參賽人數共計4122人，參賽作品數共計7978件。2021年國際大學生時尚設計盛典將一如既往的搭建時尚設計類學生搭建展現平台，展現國內外大學生的學習成果，促進時尚類人才培養。

Yanching institute of Technology, a university affiliated with Beifang international education group, has successfully hosted International Students Fashion Design Gala for ten times in succession, and created large-scale fashion design activities featuring fashion design, fashion make up, fashion photography, fashion micro video，fashion accessories, fashion pattern and other fields. A total of 432 schools submitted works in six categories of the 10th International Students Fashion Design Gala, including 97 foreign universities from 16 different countries, with a total of 4,122 participants and 7,978 entries.On the basis of the successful holding in the past, we specially plan to invite relevant professional colleges and universities from both domestic and abroad to participate in and hold the 11th International Students Fashion Design Gala of 2021, To build a display platform for fashion design students to display the learning results of college students at home and abroad, through professional large-scale activities and competitions to promote the cultivation of fashion talents.

組織機構 The Organizing Institutions of the Activity

主辦機構：

• 北方國際大學聯盟
• 中國電影美術學會服裝造型藝術專業委員會
• 中國電影美術學會化妝造型藝術專業委員會
• 北京電影家協會

承辦機構：

• 燕京理工學院

協辦機構：

• 華熙生物科技股份有限公司
• 完美世界股份有限公司
• 北京完美動力文化傳播有限公司

指導機構：

• 中國紡織服裝教育學會
• 中國紡織職工思想政治工作研究會
• 中國紡織企業文化建設協會

支持機構：

• 中國年輕設計師創業大賽組委會
• 中國大學生廣告藝術節學院獎

賽事指定徵稿平台：

• CFW服裝設計

媒體支持：

中央電視台、中國教育電視台、河北電視台、中國教育報、現代教育報、河北日報、北京考試報、新華網、中新網、人民日報海外網、環球網、光明網、河北新聞網、騰訊網、新浪網、搜狐網、鳳凰網、網易、騰訊視頻、優酷視頻、愛奇藝視頻、搜狐視頻

Organizer:

Beifang International Education Group

Professional committee of costume and plastic arts of China academy of film arts

Professional committee of makeup and plastic arts of China academy of film arts

Beijing Film Association

Organizing Agency:

Yanching institute of technology

Co-organizer:

Huaxi Biotechnology Co., Ltd.

Perfect World Co.,Ltd

Beijing Perfect Power Culture Communication Co., Ltd.

Guidance organizer:

China Textile Education Association

Chinese Association For Textile Enterprises Culture Construction，CATECC

Chinese Assoiaton For Textile Enterprises Culture Constructron

Supporting organization:

Organizing committee of China young designer entrepreneurship competition

Academy award of China college students advertising art festival

Design submission platform:

CFW Fashion design

Media support:

CCTV, China Education TV, Hebei TV, China Education News, Modern Education News, Hebei Daily, Beijing Examination News, Xinhua, China News, People’s Daily Overseas, Global, Guangming, Hebei News, Tencent, Sina, Sohu, Phoenix, Netease, Tencent Video, Youku Video, iQiyi Video, Sohu Video

賽事主題 Theme of the Competition

源 · 創

主題闡述：源，即源頭、來源、根源；創，即創造、開創、創新。追根溯源，不忘初心，用飽滿的青春和夢想開創更加嶄新的未來。

Origin & Creativity

Description of the theme: Origin, that is, the original source; creativity is to create and innovate. trace back to its origins, to create a more brand new future with full of youth vigour and dream and always follow your heart.

徵稿對象 Contestants of the Activity

國際、國內（ 含港澳台 ）從事時尚設計、藝術設計的在校碩士生、博士生、本科生、專科生（ 含應屆畢業生 ）。

International and domestic ( including Hong Kong, Macao and Taiwan ) students engaged in fashion design, art design, masters, doctoral students, undergraduates, college students ( including fresh graduates ).

大賽流程 Competition Process

1、2020.11.10-2021.4.10 賽事發佈、稿件徵集、校園推廣、學生創作、教師指導
2、2021.4中旬 大賽初評、網絡投票
3、2021.5上旬 大賽終評
4、2021.5.10前 獲獎作品郵寄（ 寄件日期為準 ）
5、2021.5月下旬 盛典晚會（ 如因不可抗因素由線下改為線上 ）

1.Event release, manuscript collection, campus promotion, student creation, teacher guidance: November 10th, 2020-April 10th, 2021
2.Contest preliminary evaluation, online voting: In the mid of April, 2021
3.Final evaluation: In late of May 10th, 2020
4.Mailing of winning works ( the date of delivery shall prevail ): before May 10th, 2020
5.Gala: Late May, 2021 ( Such as changing from offline to online due to force majeure )

華熙生物命題賽事

華熙生物（ 688363 ）是一家全球知名的生物科技公司和生物活性材料公司，主要聚焦於有助於人類健康的功能糖類和氨基酸類物質，致力於為人類帶來健康、美麗、快樂的生命新體驗。

公司是目前世界最大的透明質酸原料供應商，是集研發、生產和銷售於一體的透明質酸全產業鏈平台公司，微生物發酵生產透明質酸技術處於全球領先。公司憑藉微生物發酵和交聯兩大技術平台，建立了生物活性材料從原料到醫療終端產品、功能性護膚品、功能性食品的全產業鏈業務體系，服務於全球的醫藥、化妝品、食品等領域的製造企業、醫療機構及終端用戶。

一直以來，華熙生物堅信企業的生命力來源於持續不斷的創新能力和持續不斷的盈利能力，通過在產業鏈、供應鏈、價值鏈上確立企業核心地位，保證中長期戰略目標的實現。通過微生物發酵和交聯兩大核心技術平台，依靠公司的科技力和產品力，致力成為行業標準的制定者和引領者；依靠公司的市場力和品牌力，成為在供應鏈上構建控制中間環節的關鍵紐帶；依靠公司的科技力、產品力、品牌力打造企業競爭力，成為價值鏈上資源優化配置的核心中樞。

科技與創新是華熙生物健康發展的保障，也是公司快速發展的新動能。20年來，華熙生物堅持以科技力打造品牌力，積極強化品牌科技創新實力。2019年 11 月 6 日，華熙生物成功登陸科創板，開啟創新發展新篇章！

未來，華熙生物將持續不斷打造以科技力、產品力、品牌力為核心的企業競爭力，利用核心生物技術，研製開發出更多優質的生物活性物質原料及其相關終端產品，使其對人的生命健康美麗發揮更大功效，做出讓中國人自信、自豪的國民產品，成為讓世界尊敬、喜愛的民族企業。

Huaxi Biotechnologyis a well-known biotechnology company and bioactive materials company. It focuses on polysaccharides and amino acids that help human health, and is committed to bringing a healthy, beautiful and happy new life experience to humans.

The company is a hyaluronic acid industrial chain platform company integrating R & D, production and sales. Microbial fermentation production of hyaluronic acid is in an advantageous position. Relying on two major technology platforms of microbial fermentation and cross-linking, the company has established a full industrial chain business system of bioactive materials from raw materials to medical end products, functional skin care products, and food, serving the global manufacturing of pharmaceuticals, cosmetics, and food. Enterprises, medical institutions and end users.

For a long time, Huaxi Bio believes that the vitality of the company comes from continuous innovation and continuous profitability. By establishing the core position of the company in the industrial chain, supply chain and value chain, it guarantees the realization of the medium and long-term strategic goals. Through the two core technology platforms of microbial fermentation and cross-linking, relying on the company’s scientific and technological capabilities and product strength, it is committed to becoming the industry standard setter and leader; relying on the company’s market power, it has become a key link in the control chain of the supply chain. Relying on the company’s scientific and technological power, product power, and market power to build corporate competitiveness and become the core hub for optimal resource allocation on the value chain.

Technology and innovation are the guarantee for the healthy development of Huaxi Biological, as well as the new momentum for the company’s rapid development. In the past 20 years, Huaxi Biological has insisted on building its brand power with scientific and technological strength, and actively strengthened its technological innovation strength. On November 6, 2019, Huaxi Biological successfully landed in the science and technology creation edition, and opened a new chapter in innovation and development!

In the future, Huaxi Biological will continue to build corporate competitiveness with technology, product and market power as its core, and use core biotechnology to develop better bioactive material and its related end products to make it more suitable for humans. The healthy and beautiful life of China has played a greater role in making good products that make Chinese confident and become a good company that the world respects.

命題單位：華熙生物科技股份有限公司
產品名稱：潤百顏水光盈透保濕次拋原液30支
PROPOSITION UNIT: HUAXI BIOTECHNOLOGY LIMITED LIABILITY COMPANY
PRODUCT NAME: RUNBAIYAN WATER BRIGHT TRANSLUCENT MOISTURIZING SUB-POLISHING LIQUID 30 STICKS

購買方式/Purchase method:
統一有贊小程序購買（ 內部專屬價 ）
水光盈透保濕次拋原液30支，掃碼購買239.6元

Uniform Youzan purchase ( internal exclusive price )
30 sets of water-transmitting and moisturizing secondary throwing stock solution, scan code to buy 239.6 yuan

品牌調性：生物科技護膚

品牌介紹：潤百顏系列護膚品，依託華熙生物專注玻尿酸20餘年的科研實力，以玻尿酸為基調，採用HA+生物活膚技術，讓活性成分與玻尿酸協同作用，針對不同肌膚問題，分級呵護，致力於為每位美者提供精準肌膚解決方案。產品注重可靠、高效的特性，以無香精、無色素、無防腐劑的產品，獲得眾多皮膚醫學專家的認可與喜愛。

產品介紹：潤百顏水光盈透保濕次拋原液為潤百顏品牌人氣新品，又稱為“水光彈精華”，採用B·F·S無菌灌裝技術，0添加、0防腐、鮮活實力。三種核心成分黃金配比，解決乾燥、粗糙、黯黃三大肌膚問題，奢量添加華熙生物專利成分納諾HA（ 又叫MINIHA ），添加光甘草定這一“美白黃金”協同功效，亮澤潤透；添加復活草提取物，協同鎖水，達到“補水鎖水“微循環 ，保濕補水、光滑細嫩、煥采勻亮。

產品賣點：水！亮！透！如同水光針的效果！

傳播\營銷目的：

1.強化潤百顏生物科技護膚定位的品牌形象，樹立人氣新品-水光盈透保濕次拋原液——國內水光治療的金標準的專業形象。

2.弘揚支持國貨精神，讓全世界都一起來感受中國科技的進步，不僅高顏值而且高品質，打造國人心目中的“國貨之光”。

3.從產品利益延伸到情感利益，引發消費者共鳴，提升品牌好感度。

建議列入事項：

1.作品要求原創、鼓勵創新、拒絕低俗。

2.作品必須體現潤百顏品牌LOGO，結合潤百顏品牌/產品屬性創作，符合90/95/00後審美。

3.作品中需體現產品畫面，根據作品內容添加產品特寫。

Brand Tonality: Biotechnology Skin Care

Brand introduction: Runbaiyan series of skin care products, relying on Huaxi Bio’s research strength of more than 20 years of hyaluronic acid, based on hyaluronic acid, using HA + biological skin rejuvenation technology, so that the active ingredients and hyaluronic acid synergistic effect, according to different skin problems, hierarchical care, Committed to providing accurate skin solutions for every beauty. The product pays attention to reliable and efficient characteristics. With fragrance-free, pigment-free and preservative-free products, it has been recognized and loved by many dermatologists.

Product introduction: Runbaiyan Water Bright Translucent Moisturizing Sub-Polishing Liquid is a popular new product of Runbaiyan brand, also known as “water light bullet essence”, using B ? F ? S aseptic filling technology, 0 additions, 0 anti-corrosion, fresh strength. The ratio of three core ingredients, gold, solves the three major skin problems of dryness, roughness, and dullness. Extravagantly adds Huaxi’s patented ingredient Nano HA ( also called miniHA ), and adds licorice to the synergy effect of “whitening gold” Bright and moist; Add resurrection grass extract, synergistically lock water, achieve “water hydration and lock water” micro-circulation, moisturizing and hydrating, smooth and delicate, bright and uniform.

Product selling point: water! bright! through! Like the effect of water light needle!

Communication \ Marketing Purpose:

1. Strengthen the brand image of Runbaiyan Biotechnology skin care positioning, and establish a popular new product-the water-light translucent moisturizing secondary polishing liquid-the professional image of the domestic gold-water treatment standard.

2. Carry forward the spirit of supporting domestic products, and let the whole world come together to experience the progress of China’s science and technology.

3. Extending from product benefits to emotional benefits, arousing consumer resonance and improving brand favorability.

Suggested inclusion：

1. The work requires originality, encourages innovation, and rejects vulgarity.

2. The work must reflect the Runbaiyan brand LOGO, combined with the Runbaiyan brand / product attributes, and conform to the post-90 / 95/00 aesthetics.

3. The product picture should be reflected in the work, and product features should be added according to the content of the work.

命題類別：【時尚微視頻】/ Proposition category: [Fashion Micro Video]

“中國創造”已經是世界關注的話題。不論是難忘的國貨老字號還是正在興起的國貨新秀，都在逐漸走向世界中心，讓全世界都一起來感受中國科技護膚的力量。

（ 視頻格式要求豎版形式拍攝，作品時間要求必須不少於60s ）

參考方向1：創意短視頻

情景短劇或腦洞短劇等形式，創意化表現出品牌或產品的特性。形式可以是真人實拍、手繪、動畫、素材混剪等不限，可針對抖音年輕化傳播平台，創意製作專屬傳播內容，能在較短的時長內快速引發關注，增強用戶對產品的印象和好感度。

參考方向2：產品功效篇

針對潤百顏水光盈透保濕次拋原液的水！亮！透！功效賣點，明確表達當代女性對肌膚的訴求，開展有趣、創意視頻，結合當下社會熱度話題進行視頻創作，從而提升產品的認知度和記憶點。”Creation in China” is already a topic of worldwide concern. Whether it is an unforgettable old Chinese product or a rising new Chinese product, they are gradually moving towards the center of the world, letting the whole world experience the power of Chinese technology and skin care.

( The video format requires vertical format shooting, and the work time must be no less than 60s )

Reference direction 1: Creative short video

In the form of sitcoms or brain holes, the creative expression of brand or product characteristics. The format can be live shooting, hand-painting, animation, mixed material cutting, etc. It can be targeted at the young vibrato communication platform and creatively create exclusive communication content, which can quickly attract attention in a short period of time and enhance users’ impression of the product And favorability.

Reference Direction 2: Product Efficacy

For Runbaiyan Water Bright Translucent Moisturizing Sub-Polish Water! bright! through! Efficacy selling points, clearly expressing contemporary women’s aspirations for skin, launching interesting and creative videos, and creating video videos based on current social hot topics, thereby improving product awareness and memory points.

命題類別：【時尚攝影類】/ Proposition category: [Fashion Photography]

針對潤百顏水光盈透保濕次拋原液產品來進行創作，希望生動易傳播，能夠被廣泛運用於各種媒體平台。

參考方向1：品牌藝術視覺照

圍繞著純淨的“人/景/物”，拍攝出能夠表現潤百顏的藝術意境照。

參考方向2：產品場景擺拍照

結合品牌調性拍攝創作出有創意、觀感好的產品擺拍照。

參考方向3：情感溝通海報

從品牌理念出發，洞察女性和日常生活場景，創作一系列用於和女性用戶溝通的溝通海報。The creation of Runbaiyan Water Bright Translucent Moisturizing Sub-Polishing Liquid is designed to be vivid and easy to spread, and can be widely used in various media platforms.

Reference Direction 1: Brand Art Visual Photo

Around the pure “people / landscapes / objects”, shoot artistic artistic pictures that can express the beauty of the face.

Reference direction 2: Product scene posing

Combining brand tonal shooting to create creative and good-looking products.

Reference direction 3: Emotional communication poster

Starting from the brand concept, it has insight into women and daily life scenarios, and creates a series of communication posters for communicating with female users.

命題類別：【時尚圖案類】/ Proposition category: [Fashion pattern category]

符合品牌調性、命題主題，便於網絡傳播，能夠引發社會關注和討論。形式可以是平面設計、手工繪畫等不限，一定要有故事情節、有觀點、有擴散力。

參考方向：平面設計

從品牌理念出發，洞察女性和日常生活場景，表達出潤百顏對女性情感的支持，體現女性力量，體現年輕人對美的追求，構思出有故事情節、有觀點、有擴散力的時尚圖案。It is in line with the theme of brand tone and proposition, which is convenient for online communication and can arouse social attention and discussion. The form can be unlimited, such as graphic design and hand-painted painting. It must have a storyline, perspective, and diffusion.

Reference direction: Graphic design

Starting from the brand concept, insight into women and daily life scenes, expressing Runbaiyan’s support for women’s emotions, reflecting the power of women, reflecting the young people’s pursuit of beauty, and conceiving fashion patterns with storylines, perspectives and diffusion.

“華熙生物”專項命題設計大獎3人 （ 39800海外遊學 ）
（ 時尚微視頻類1人、時尚攝影類1人、時尚圖案類1人 ）

“Hua Xi Biology” Special Proposition Design Award 3 ( 39800 Study Abroad )
( 1 person for fashion micro video class, 1 person for fashion photography class, 1 person for fashion pattern class )

各賽事類別獎項設置 Awards for each event category

時尚攝影類 Fashion photography

潤百顏最佳視覺效果獎

（ 1人、獎金：8000元 ）

潤百顏最佳時尚創意獎

（ 1人、獎金：8000元 ）

潤百顏最具商業價值獎

（ 1人、獎金：8000元 ）

Runbaiyan Best Visual Effects Award

( 1 person, bonus: 8000 yuan )

Runbaiyan Best Fashion Creative Award

( 1 person, bonus: 8000 yuan )

Runbaiyan Most Commercial Value Award

( 1 person, bonus: 8000 yuan )

時尚圖案類 Fashion patterns

潤百顏最佳品牌設計獎

（ 1人、獎金：8000元 ）

潤百顏最佳時尚創意獎

（ 1人、獎金：8000元 ）

潤百顏最具商業價值獎

（ 1人、獎金：8000元 ）

Runbaiyan Best Brand Design Award

( 1 person, bonus: 8000 yuan )

Runbaiyan Best Fashion Creative Award

( 1 person, bonus: 8000 yuan )

Runbaiyan Most Commercial Value Award

( 1 person, bonus: 8000 yuan )

時尚微視頻類 Fashion micro video category

潤百顏最佳網絡人氣獎

（ 1人、獎金：8000元 ）

潤百顏最佳視頻創意獎

（ 1人、獎金：8000元 ）

潤百顏最具商業價值獎

（ 1人、獎金：8000元 ）

Runbaiyan Best Internet Popularity Award

( 1 person, bonus: 8000 yuan )

Runbaiyan Best Video Creative Award

( 1 person, prize: 8000 yuan )

Runbaiyan Most Commercial Value Award

( 1 person, bonus: 8000 yuan )

以上所有獎項皆有獲獎證書，具體獎項設計和獲獎名額，會根據各類參賽類型人數適時調整。

All the above awards have award certificates. Specific award Settings and award quota will be adjusted according to the number of contestants.

1參賽作品整體風格時尚現代，具有較強的創新性、藝術性、時尚性，不能涉及政治、色情、暴力、歧視性內容，不得違反中華人民共和國法律法規的各項條款。

2所有參賽作品建議為2019年7月1日之後作品，必須為原創，因抄襲和剽竊他人作品發生知識產權或版權糾紛等由參賽者承擔法律後果。作品不得一稿多投，組委會對參賽作品圖片擁有印刷、出版、宣傳使用等權利。

3參賽選手請及時關注大賽官方所發出的比賽進程消息，並保持手機暢通，以便工作人員對參賽信息的傳達和溝通。

1. The overall style of the entries is stylish and modern, with strong innovation, artistry, and fashion. It must not involve political, pornographic, violent, discriminatory content, and must not violate the provisions of the laws and regulations of the People’s Republic of China.

2. All entries are suggested to be works after July 1, 2019, and must be original. Participants shall bear the legal consequences due to plagiarism and plagiarism of other people ’s intellectual property rights or copyright disputes. The work must not be submitted for multiple submissions. The organizing committee has the rights to print, publish, publicize and use the pictures of the entries.

3. Contestants should pay attention to the news of the progress of the competition issued by the competition official, and keep the mobile phone unblocked, so that the staff can communicate and communicate the competition information.

參賽選手將參賽作品高清照片、微視頻鏈接在大賽官網進行作品線上報名，並按要求填寫相關信息，提交後等待後台審核通過。投稿時間為2020年11月10日-2021年4月10日。
2021年4月10日——4月30日，為初評與終評階段，將按“網絡投票+專家評審”相結合的形式評出獲獎的作品。

大賽官網： http://sssd2020.cfw.cn
郵寄地址：河北省三河市燕郊迎賓北路45號燕京理工學院藝術學院張雪琴（ 電話：0316-3092020郵編：065201 ）
聯繫人：蘭老師（ 0316-3380072 ）、張老師（ 0316-3092020 ）
官網問題諮詢熱線：0579-89173025

Participants will submit high-resolution photos and micro-video links of the entries on the competition’s official website for online registration of works, fill in relevant information as required, and wait for background approval after submission. The submission period is from November 10, 2020 to April 10, 2021.
From April 10-April 30, 2021, the first and final evaluation stages will be based on the combination of “Internet voting + expert review”.

Competition official website: http://sssd2020.cfw.cn
Mailing address: ZangXueqin, Yanching Institute of Technology, No. 45 Yingbin North Road, Yanjiao, Sanhe City, Hebei Province ( Tel: 0316-3092020 Postcode: 065201 )
Tel: Teacher Lan ( 0316-3380072 ), Teacher Zhang ( 0316-3092020 )
Official hotline: 0579-89173025

第十一屆國際大學生時尚設計盛典2021年將繼續啟程，為源創助力，為時尚發聲！
本屆盛典分為常規賽事和專項命題賽事兩個部分。

The 11th International College Student Fashion Design Festival will continue in 2021 to help Yuanchuang and speak up for fashion!
This grand ceremony is divided into two parts: regular events and special topic events.

相關連結：

• 2021第十一届国际大学生时尚设计盛典（ 华熙生物命题赛事 ）-CFW服装设计