2021 New York Festivals AME Awards
New York Festivals AME Awards celebrates brave and effective campaigns that achieve the essential mission of making the client’s products and services successful.
AME is the ultimate measure of success. Since 1994, AME has honored innovative campaigns that demonstrate groundbreaking solutions to challenging marketing problems, proving that strategic planning and creative execution can produce extraordinary results.
Does your campaign have what it takes to earn an AME Award? Show The World Your Work That Worked!
DEADLINES & ENTRY FEES
IMPORTANT DATES
ACCEPTING ENTRIES NOVEMBER 11, 2020
DEADLINE TO ENTER FEBRUARY 11, 2021
FINAL DEADLINE APRIL 16, 2021
ENTRY FEES SINGLE OR CAMPAIGN $845
A separate fee applies to each category selection. If you are submitting multiple entries, send only one payment for the total amount of all entry fees. Your shipping costs, insurance, customs duties, and bank transfer fees are your responsibility. There are no media handling fees, sales tax, or VAT taxes. All entry fees must be paid in full before entries are processed and prepared for judging.
PAYING BY CREDIT CARD **PREFERRED PAYMENT TYPE**
Visa, MasterCard, and American Express cards are accepted. An additional fee of 3% of your total order will be added to your invoice for all transactions completed with Visa or MasterCard; an additional fee of 3.2% applies to transactions completed with American Express.
PAYING BY BANK TRANSFER
You are responsible for all transfer fees levied by your bank. An additional fee of $100 USD will be added to your invoice to cover our intermediary transfer fees. You must include your invoice number on the wire transfer. It is the easiest way for our accounting department to successfully match your payment to your entry. All invoices must be paid in full before entries are processed and prepared for judging.
REFUNDS
Refunds of entry fees will only be granted if a request is made within 14 days of submitting entries. A $100 fee will be charged to cover administrative costs. No refunds will be made once judging begins, but entries can be withdrawn from the judging by written request
ELIGIBILITY
All entries must be executed between October 1, 2018, and February 1, 2021. You may enter a campaign that has been previously entered in past AME Awards however it must be within a category that was not previously entered.
DISPOSITION OF ENTRY & EXPOSITION RIGHTS
By entering, you grant International Awards Group, LLC and AME Awards ( with the right for AME Awards to sublicense such rights to Warc, Inc ) a non-exclusive license in perpetuity to showcase, display, exhibit, publish, reproduce and/or distribute the submission throughout the world, in all languages and in any medium. By granting this license the entrant is the exclusive owner of the submission or, if the submission contains material which is owned by a third party, has obtained permission from the copyright owner( s ) to grant this license. The entrant also warrants and represents that the entry does not contain anything which is libelous, unlawful, offensive, harmful, or infringes the rights of others, or that is a breach of any duty of confidentiality. By entering, you also agree to hold International Awards Group, LLC and AME Awards and any of its affiliated companies exempt from any costs or expenses of any claim arising out of such use. Entries and materials submitted will not be returned unless requested in writing before submission.
AWARDS
Winners will receive one award per entry ( either a trophy or a certificate, depending on the final status the entry earns ) with credits as detailed below in the section for Credits.
Duplicate trophies are available for purchase online at the AME Awards Store and can be customized and personalized to recognize the contributions of individuals involved with the entry.
Winners will be announced June 11th, 2021 Press releases will be sent to international, regional, and local industry media outlets. Winners will be promoted on social platforms and published on the AME website and promoted via media partners and representatives in publications, press releases and showcases.
CATEGORIES
A full list of categories can be found here:
CATEGORY LIST CATEGORIES ARE ORGANIZED IN FOUR GROUPS PRODUCTS & SERVICES
All physical or digital items/services provided for consumer or business use that satisfy an identified need.
CREATIVITY FOR POSITIVE IMPACT
Creative campaigns in all media whose goal is to encourage social good and beneficial behavior to facilitate change resulting in a positive movement and outcome for individuals, causes, society, and the welfare of animals and the environment.
BEST USE OF DISCIPLINE
All methods used to creatively and effectively deliver information in service of the brand.
BEST USE OF MEDIUM
Any communication medium used as a vehicle to advance the story of the brand, engage consumers and drive results to achieve the goals of the brand. You may enter the same item or campaign in more than one category. There is a separate fee for each category selection and a separate entry must be created for each submission. The invoice sent to you will include a printable record with a total of all entries and will be automatically generated at checkout and emailed to you.
TRANSLATION
If your entry was not in English and does not include subtitles, please include an English translation including major headlines and titles.
No offline paper printouts of your translation or synopsis will be accepted. We strongly recommend that you subtitle all video entries in English.
CAMPAIGNS
Whether your entry is a single medium campaign, single medium with physical items or integrated media campaign, you will be prompted through the online process. We ask that collateral items be accompanied by digital images for judging and showcasing.
You may enter up to six pieces in support of your entry ( including a case video, PDFs of print, media coverage, and commercial spots ) to help the judges better understand your campaign and its effectiveness.
JUDGING
THE JURY
The AME Awards International Grand Jury consists of top interactive and multidisciplinary marketers, media planners, strategy directors, social media experts, and creatives who donate their time and expertise to the competition
SCORING
Judges are asked to evaluate each entry based on 4 specific criteria, each weighted according to importance:
RESULTS & EFFECTIVENESS 30%
IDEA 25%
EXECUTION 25%
CHALLENGE/STRATEGY/OBJECTIVES 20%
THE JUDGING PROCESS
Entries are judged in three rounds against high standards of creative execution and marketing effectiveness. Creative executions, details from the written marketing brief, and the overall presentation of the work are taken into consideration; outside sources for evidence of results is of key importance.
ROUND 1: PRELIMINARY ROUND
Judges review entries from within their own regions and score each based on its own merit, not in comparison to other entries. This round determines the Shortlist of Finalists.
ROUND 2: MEDAL ROUND
All Shortlist entries are scored again, also by region and based on their own merits. This round determines the Bronze, Silver, and Gold winners for each region. The AME Green Award is presented to the highest scoring Gold-winning campaign that represents the ideals of resource conservation, ecology and/or the reduction of negative impacts to the environment.
ROUND 3: THE PLATINUM & GRAND AWARD
All Gold-winning work is scored by all judges in all regions. A Platinum Award is presented to the top-scoring entry in each region, regardless of category. An entry must win a Gold medal to qualify for a Platinum Award. If there are no Gold-winning entries in a region, no Platinum Award will be awarded for that region. The Grand AME Award will be presented to the campaign that earns the highest score across all regions in this round.
THE REGIONS ARE
NORTH AMERICA
LATIN AMERICA
EUROPE
ASIA PACIFIC
MIDDLE EAST & AFRICA.
If there are not enough entries received from a region to merit a full judging session, those entries will be added to the judging session for the nearest region.
SUBMISSION OF ENTRY
We have made a separate guide with a complete description of the 6 stages you need follow to submit your work: Entry Guide
THE 6 STAGES ARE
COVER PAGE
CASE BRIEF
CATEGORY SELECTION
SUPPORTING MATERIALS
CREDITS REVIEW
CHECKOUT
Our online entry system allows you to save your data and return to complete your entry. You may submit a single piece or campaign into multiple categories without filling out separate entry forms. Simply click the box next to each category you wish the entry to be considered. Please note that a separate entry fee is applicable for each category.
TEXT FORMATTING
To better judge and showcase your work, please adhere to the following standards for text formatting:
TITLE OF ENTRY AND BRAND NAME
Proper case ( first letters of each word capitalized ) must be used in the title and brand name. Campaigns must be named with a single series title or with individual ad titles separated by slashes.
SINGLE ENTRY EXAMPLE
Title of Entry
CAMPAIGN EXAMPLE
Title One / Title Two 7
CAMPAIGN EXAMPLE WITH OVERALL TITLE
Campaign Title: Title One / Title Two
CLIENT / BRAND URL
Submit client or brand web addresses ONLY
EXAMPLE: www.midasawards.com
TRANSLATION / SYNOPSIS
Include text in sentence case first letter of each sentence capitalized ). Do not use all capital or all lowercase letters.
EXAMPLE: This entry was created to support the release of a movie. It was released worldwide.
CREDITS
You may use any title you wish for the people involved in the creation of the work, but please be sure to include everyone so the entire team can be recognized on the web, in publications, in press releases, on our website, and in our showcasing venues. Customized personalized awards will be available for purchase online immediately following the announcement of winners.
CHARACTER LIMITS
When entering your credits, please be aware there is a maximum of 55 characters ( letters, symbols, and spaces ) allowed per line when using upper and lower-case characters. If you use UPPER CASE CHARACTERS, the limit is 35 characters per line. You will be able to preview your credits before you move on to the next page.
If you earn an award, all provided credits will be published on the website, but space limitations prevent full credits from being listed on trophies and Finalist Certificates ( see “Trophy Credits” below ). Please review for accuracy and list each credit only once—credits do not need to be repeated.
Talent names and job titles must be in the proper case ( first letters of each word capitalized ). Please do not use all capital or all lowercase letters. Do not use commas to separate first and last names or job titles. Do not abbreviate job titles unless necessary to adhere to character limits. If listing multiple names or titles, separate with slashes.
A FEW EXAMPLES
JOHN DOE, CREATIVE DIRECTOR
JOHN DOE / JANE DOE, CREATIVE DIRECTORS
JANE DOE, CREATIVE DIRECTOR / ART DIRECTOR
TROPHY CREDITS
Trophies will feature five lines of credits, taken directly from your entry form:
LINE 1: ENTERING COMPANY
LINE 2: BRAND/SPONSOR
LINE 3: “TITLE OF ENTRY”
LINE 4: CATEGORY
LINE 5: YEAR & COMPETITION CERTIFICATE CREDITS
Certificates feature all credits from lines 1-5 above, plus additional credits you supply for lines 5-10:
LINE 1: ENTERING COMPANY
LINE 2: BRAND/SPONSOR
LINE 3: “TITLE OF ENTRY”
LINE 4: CATEGORY
LINE 5: YEAR & COMPETITION
LINE 6: COMPANY AND/OR PERSON( S ) NAME( S ) & JOB TITLE( S )
LINE 7: COMPANY AND/OR PERSON( S ) NAME( S ) & JOB TITLE( S )
LINE 8: COMPANY AND/OR PERSON( S ) NAME( S ) & JOB TITLE( S )
LINE 9: COMPANY AND/OR PERSON( S ) NAME( S ) & JOB TITLE( S )
LINE 10: COMPANY AND/OR PERSON( S ) NAME( S ) & JOB TITLE( S )
WEBSITE CREDITS
The website will feature the full complement of credits you supplied, up to 15 total:
LINE 1: ENTERING COMPANY
LINE 2: BRAND/SPONSOR
LINE 3: “TITLE OF ENTRY”
LINE 4: CATEGORY
LINE 5: YEAR & COMPETITION
LINE 6: COMPANY AND/OR PERSON( S ) NAME( S ) & JOB TITLE( S )
LINE 7: COMPANY AND/OR PERSON( S ) NAME( S ) & JOB TITLE( S )
LINE 8: COMPANY AND/OR PERSON( S ) NAME( S ) & JOB TITLE( S )
LINE 9: COMPANY AND/OR PERSON( S ) NAME( S ) & JOB TITLE( S )
LINE 10: COMPANY AND/OR PERSON( S ) NAME( S ) & JOB TITLE( S )
LINE 11: COMPANY AND/OR PERSON( S ) NAME( S ) & JOB TITLE( S )
LINE 12: COMPANY AND/OR PERSON( S ) NAME( S ) & JOB TITLE( S )
LINE 13: COMPANY AND/OR PERSON( S ) NAME( S ) & JOB TITLE( S )
LINE 14: COMPANY AND/OR PERSON( S ) NAME( S ) & JOB TITLE( S )
LINE 15: COMPANY AND/OR PERSON( S ) NAME( S ) & JOB TITLE( S )
TECHNICAL SPECIFICATIONS
Case study videos must not be longer than three minutes in length.
UPLOAD OPTIONS
You can upload your pieces from within the online entry process during Step 2
– OR –
You can wait until after checkout and add your piece later using the Upload Piece link in ‘My Account’ page under your entry. Any technical questions may be emailed to processing@NewYorkFestivals.com
ACCEPTED FORMATS AND REQUIREMENTS
MP3
MPEG-2 Audio Layer III, stereo or mono, 44.1 kHz, 16-bit sampling, minimum sample rate: 160 kbps
JPG/JPEG
300 dpi resolution in RGB color, 2000×3400 pixels. CMYK format is NOT accepted.
MOV AND MP4
Must use H.264 compression, 10-bit video sources are preferred ( Select “Enable Streaming” or “Fast Start” ). Audio must be encoded as MPEG 4/AAC Main Profile compressor with 48 kHz 16-bit sampling. ( 160 KBPS minimum, 256 KBPS recommended ).
WE DO NOT ACCEPT PRORES FILES.
WEBSITE URL
You may submit a webpage as an entry or as supporting creative material. All links must stay active through June 10 and permanently if your work earns an AME Award. It must also be a direct link that does not require a login or password.
If submitting from youtube, vimeo, soundcloud or other streaming sites, please make sure your file is downloadable. If that is not an option, we will need the video or audio file for showcasing purposes, should your entry reach finalist status.
New York Festivals
260 WEST 39TH STREET, 3RD FLOOR
NEW YORK, NY 10018, USA
( 212 ).643.4800
