What new innovations can be brought to the Snickers & Twix brands?

活動簡介 Mars Wrigley is global leading snacks and treats manufacturers, with multiple well-known brands, i.e. M&M’s, Snickers, Twix, Extra/ Orbit. Globally, Chocolate Bars is a significant part of our business, and the Snickers and Twix brands contribute a meaningful share of global Chocolate Bars sales. We want to develop the next round of innovations for Snickers and Twix brands to make these products more relevant to younger consumers! Specifically, we are interested in innovations that achieve the following: Promote Snickers/Twix as products that help you and the planet when you purchase them. Achieve the first point without sacrificing the "indulgence" factor most consumers want when they eat a chocolate bar Stay true to the Snickers/Twix brand personality Your ideas could focus on any number of areas. New ingredients, plant-based solutions, sustainability, health, animal rights, etc. We want you to be creative and look for out-of-the box ideas to help us breathe new and innovative life into these brands! 瑪氏箭牌是全球領先的零食和零食製造商，擁有多個知名品牌，即 M&M's、Snickers、Twix、Extra/Orbit。在全球範圍內，巧克力棒是我們業務的重要組成部分，Snickers和 Twix 品牌在全球巧克力棒銷售額中佔有重要份額。 我們希望為士力架和 Twix 品牌開發下一輪創新 ，使這些產品更適合年輕消費者！具體來說，我們對實現以下目標的創新感興趣： 當您購買 Snickers/Twix 時，將其宣傳為對您和地球都有幫助的產品。 在不犧牲大多數消費者吃巧克力時想要的“放縱”因素的情況下實現第一點 忠於Snickers/Twix 品牌個性 您的想法可以集中在任意數量的領域。新成分、基於植物的解決方案、可持續性、健康、動物權利等。我們希望您發揮創造力並尋找開箱即用的想法，幫助我們為這些品牌注入新的創新活力！ 活動主題 1) Propose an idea for a new innovation that could be applied to the Snickers brand/product How does your idea change the existing product/brand? (ex. ingredients, flavor, packaging, marketing, etc.) What would specifically appeal to younger consumers who adopt a holistic healthy lifestyle? How does your idea make Snickers purchases better for the planet AND for the consumer? 2) Propose an idea for a new innovation that could be applied to the Twix brand/product How does your idea change the existing product/brand? (ex. ingredients, flavor, packaging, marketing, etc.) What would specifically appeal to younger consumers who adopt a holistic healthy lifestyle? How does your idea make Twix purchases better for the planet AND for the consumer? 3) Propose a "project name" we could use internally to capture the idea of bringing innovation to existing brands. Remember, this would be for our internal-facing employees, not consumers! 1) 提出可應用於士力架品牌/產品的新創新理念 您的想法如何改變現有的產品/品牌？（例如成分、風味、包裝、​​營銷等） 什麼會特別吸引採用整體健康生活方式的年輕消費者？ 您的想法如何使購買士力架對地球和消費者更好？ 2) 提出可應用於 Twix 品牌/產品的新創新理念 您的想法如何改變現有的產品/品牌？（例如成分、風味、包裝、​​營銷等） 什麼會特別吸引採用整體健康生活方式的年輕消費者？ 您的想法如何使 Twix 購買對地球和消費者更好？ 3) 提出一個我們可以在內部使用的“項目名稱”來捕捉為現有品牌帶來創新的想法。請記住，這將針對我們面向內部的員工，而不是消費者！ 活動時程 Deadline:2022/12/15 截止日期：2022/12/15 評分標準 Uniqueness Desirability Clarity 唯一性 可取性 明晰 活動獎勵 Top 5% will share $1,000 Next 7.5% will share $400 Next 12.5% will share $20 前 5% 將分享 1,000美元 接下來的 7.5% 將分享 400 美元 接下來的 12.5% 將分享 20 美元 聯絡方式 主辦單位： MindSumo 聯絡人： MindSumo 聯絡人信箱：info@mindsumo.com https://www.mindsumo.com/contests/new-candy-bar